Media & Communications Customer Growth – Microsoft

Following the launch of Microsoft Dynamics CRM 2011, many media and communications companies are now already using it to increase sales & advertising revenues, improve customer retention and reduce administration, such as Northcliffe Media who has rolled it out to 1,300 users, resulting in £500,000 of new advertising bookings in a matter of months, and new business from 6,000 new or lapsed accounts.

Microsoft Dynamics CRM delivers next generation CRM, cloud-based or in-house, fully integrated with the familiar Microsoft Outlook & Office applications, and consolidating data from disparate sources to deliver 360-degree, cross-channel views. For example, Vodafone is using it to handle the daily order flow from its global network of independent agents, and Digicel is using Dynamics CRM to support over 3,000 call centre agents handling 2.5 million calls/month, resulting in more calls per agent and more first-call resolutions.

From a business perspective, Microsoft Dynamics CRM is tuned towards attracting prospects, amplifying sales and delighting existing customers with personalised service. It also provides a multitude of business intelligence & data visualisation tools for accurate, up-to-date information – such as audience & subscriber profiling, up/cross-selling opportunities and advertising histories. Naturally, it all comes fully integrated with Outlook’s familiar interface enabling huge productivity gains, less admin and a direct impact on customers’ bottom lines.

From a technology perspective, Microsoft Dynamics CRM is a low-risk decision. Implementation is simple and quick, with the options of either cloud-based, hosted or in-house deployment. It comes ready integrated with other Microsoft applications as well as simple connectivity to customers’ existing line of business applications, and is supported by one of the world’s largest network of professional services and 3rd-party applications.