marketing blog

Personalisation in B2B marketing: Why you must go beyond ‘insert first name here’

Gartner predicted that by 2018 companies that have “fully invested in all types of personalisation” will outsell by 20% companies that haven’t. Marketers are well aware of the impact of personalisation. But businesses must go beyond ‘insert first name here’ to create the sort of results Gartner predicts. Despite a plethora of channels available to marketers, email remains one of the most popular. And successful...

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How to write better blogs faster – without caffeine, outsourcing or robots

You already know that blogging is a powerful tool for promoting your brand. It’s great for bringing visitors to your website. What’s more, all those words are superb for SEO. However, you also know that blogging takes time. And that’s something often in short supply. Especially when you’re running a business, working to client or agency deadlines. Those ‘ASAP’ requests usually elbow blogs down the...

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Lead generation experts Chief Nation are partnering with Bombora, the largest source of B2B intent data – a co-operative of 3,500+ B2B content publishers. The alliance means marketers can supercharge target account lead generation. 08:00 | 5 Mar 2018 | for immediate release There’s a new way for B2B marketers to unlock unprecedented insight to support their technology lead-generation campaigns. Chief Nation, the global technology...

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