marketing blog

Personalisation in B2B marketing: Why you must go beyond ‘insert first name here’

Gartner predicted that by 2018 companies that have “fully invested in all types of personalisation” will outsell by 20% companies that haven’t. Marketers are well aware of the impact of personalisation. But businesses must go beyond ‘insert first name here’ to create the sort of results Gartner predicts. Despite a plethora of channels available to marketers, email remains one of the most popular. And successful...

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How to write better blogs faster – without caffeine, outsourcing or robots

You already know that blogging is a powerful tool for promoting your brand. It’s great for bringing visitors to your website. What’s more, all those words are superb for SEO. However, you also know that blogging takes time. And that’s something often in short supply. Especially when you’re running a business, working to client or agency deadlines. Those ‘ASAP’ requests usually elbow blogs down the...

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Lead generation experts Chief Nation are partnering with Bombora, the largest source of B2B intent data – a co-operative of 3,500+ B2B content publishers. The alliance means marketers can supercharge target account lead generation. 08:00 | 5 Mar 2018 | for immediate release There’s a new way for B2B marketers to unlock unprecedented insight to support their technology lead-generation campaigns. Chief Nation, the global technology...

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An open letter to marketers: AI won’t steal your job

Dear fellow marketers, do not fear, AI isn’t coming for your job. But it is going to make it a hell of a lot easier. Marketing is one of the areas where artificial intelligence (AI) and machine learning are being widely adopted. As the technology advances, you may be concerned that the entire function will eventually be automated. But worry not, because AI presents an...

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8 steps to LinkedIn Group marketing success

As of April 2017, LinkedIn had 500+ million members in 200 countries, with more than 106 million monthly active users. Of course, the professional social network is a great place for businesses to share content, promote brands and find talent. However, it’s also effective for cultivating a valuable community, in the form of LinkedIn Groups. LinkedIn Groups are a “place for professionals in the same...

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B2B Digital Marketing 101

The world of traditional marketing has changed forever. Techniques that us marketers used back in the day are now supplemented by a host of new opportunities including more targeted, cost effective ways to reach our customers. Some are highlighted in HubSpot’s definition of Digital Marketing: Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google...

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How to bring action to your buttons

The Call To Action (CTA) button may appear small. It may seem minor compared to an overarching marketing strategy. And compared to a headline and a body full of benefit-led copy, it can look like just a footnote. But that’s definitely, absolutely, totally not the case. The CTA button plays a vital role in converting your audience. It’s the finale of a carefully constructed sales...

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