marketing blog

An open letter to marketers: AI won’t steal your job

Dear fellow marketers, do not fear, AI isn’t coming for your job. But it is going to make it a hell of a lot easier. Marketing is one of the areas where artificial intelligence (AI) and machine learning are being widely adopted. As the technology advances, you may be concerned that the entire function will eventually be automated. But worry not, because AI presents an...

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8 steps to LinkedIn Group marketing success

As of April 2017, LinkedIn had 500+ million members in 200 countries, with more than 106 million monthly active users. Of course, the professional social network is a great place for businesses to share content, promote brands and find talent. However, it’s also effective for cultivating a valuable community, in the form of LinkedIn Groups. LinkedIn Groups are a “place for professionals in the same...

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B2B Digital Marketing 101

The world of traditional marketing has changed forever. Techniques that us marketers used back in the day are now supplemented by a host of new opportunities including more targeted, cost effective ways to reach our customers. Some are highlighted in HubSpot’s definition of Digital Marketing: Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google...

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How to bring action to your buttons

The Call To Action (CTA) button may appear small. It may seem minor compared to an overarching marketing strategy. And compared to a headline and a body full of benefit-led copy, it can look like just a footnote. But that’s definitely, absolutely, totally not the case. The CTA button plays a vital role in converting your audience. It’s the finale of a carefully constructed sales...

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Why your Google Analytics data is probably wrong – and how you can fix it

Guess what – most Google Analytics setups are broken. People are reporting results using data that’s wrong. Organisations are changing things on their website based on incorrect information. What can be done about it? Plenty. Here’s the thing: Google Analytics is an amazing tool, but it won’t work ‘out of the box’. Yes, you can add its code to your website and start seeing data...

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The State of Inbound Marketing

Inbound Marketing helps marketers turn prospects into delighted customers. It enables them to create connections between marketers looking to sell and customers wanting to buy. Here’s how… At the heart of inbound marketing is a four-stage process – attract, convert, close and delight. This requires marketers to use several tools and a variety of channels. For example, attracting potential buyers by creating and sharing personalised...

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