As a leading B2B Marketing Agency working with the biggest and smallest names in the technology industry, we need a sophisticated marketing automation tool that is easy to use but still delivers results. Hubspot is that platform.
Hubspot enables us to implement and execute fully automated and personalised marketing campaigns to the right people at the right time. The tool gives marketers and sales the power and freedom, to create, manage, optimise and report on all digital marketing activity while taking your prospects on a journey designed to convert them into an opportunity and grow your organisation’s pipeline.
Approved Hubspot Reseller
AS A HUBSPOT RESELLER WE CAN IMPLEMENT AND MANAGE HUBSPOT FOR ALL YOUR MARKETING AUTOMATION CAMPAIGNS, WORKFLOWS AND LEAD GENERATION ACTIVITY
THE INBOUND MARKETING METHODOLOGY
The best way to convert strangers into paying customers.
THE HUBSPOT GROWTH STACK
HubSpot offers a full stack of products for marketing, sales, and customer relationship management: powerful alone, and even better when used together. Hubspot offers a the complete package of CRM, Marketing and Sales tools.
Align sales and marketing
and stay organized with ease.
This platform aligns sales and marketing so you can manage your pipeline without breaking a sweat.
Grow your traffic and convert
more visitors into customers.
For businesses who want to increase traffic, convert leads, and confidently attribute their ROI.
Increase productivity and
close more leads with less work.
For sales teams who want to sell more, work less, and make their process more human.
In order to be good at Inbound Marketing, and not forgetting Outbound Marketing, you need the right tools at your disposal.
“Hubspot is the best marketing automation tool we’ve ever used. It offers all the technology needed to run all your marketing campaigns from one place. Hubspot provides the means to analyse, report and optimise marketing activity when you need to.”
We are a certified Silver Hubspot Reseller and we use Hubspot to generate sales for our own business and our clients’ businesses.
We’d be happy to show you how the tool works, how to implement the software into your business and how to get the most of of Hubspot’s marketing automation to support your marketing goals.
I’D LIKE MORE INFO
WHAT IS INBOUND MARKETING?
Inbound Marketing is a makes use of various pull marketing techniques – content marketing in the form of blogs, online events (webinars), SEO, social media, infographics, reports, white papers and more – to generate leads, create awareness and increase pipeline growth.
What are the goals of inbound marketing? According to our partner, Hubspot, there are four main elements to the inbound marketing methodology; Attract > Convert > Close > Delight
INBOUND MARKETING BEST PRACTICE
CONTENT CREATION & PROMOTION:
The goal here is to create impactful and engaging content which answers a prospects’ or customers’ questions. Once you’ve create the perfect piece of content then you’ll need to promote it across the relevant channels to generate awareness and leads.
The goal is to attract, convert, close and delight and if you get this right you’ll take your prospects on the perfect journey from stranger to visitor to contact and then customer.
PERSONALISATION OF MESSAGING:
As you learn more and more about your visitors you can start to personalise the content you send to them. The better the personalisation, and the ability to match those needs, means the easier it is to convert them to customers.
INTEGRATION & AUTOMATION:
What comes next is the well-oiled and slick machine that is automation. You need to combine content creation, publishing, analytics, reporting and data management, all at the right time and the right place using the right technology and tools.