CONNECTED DIGITAL, SOCIAL
& EVENT MARKETING

We work with the world’s leading technology brands and innovators. We offer specialist insight into your audience, their industry and their needs. Our experienced team deliver a results-focused mix of digital, social and event marketing – focussed on generating new leads, opportunities, business relationships, and face-to-face engagement. We can manage your campaign from end to end, or support existing teams with specific point solutions within the existing marketing mix. And with a tried-and-tested strategic approach, we get your campaign running as soon as you need it.

BUILD

AUDIENCE & MESSAGING

You gain a bespoke database of B2B contacts from our 168,000+ VIP network, built, cleansed and checked by our in-house research team. This will be segmented by your chosen criteria for accurate targeting. Our experienced creative & editorial team will then form hyper-relevant messaging for your campaign.

database Access our 168,000+ VIP database to build your own

segment Segment by industry, size, role, seniority, and location

segment Powerful messaging and value proposition tailored to your audience

ATTRACT

INBOUND MARKETING

Marketing should educate, inform and engage. Inbound marketing activity brings visitors in, rather than having to go out to get prospects’ attention. ‘Pull’ marketing rather than ‘Push’. Get this right and you can generate high quality inbound leads.

segment Content developed & matched to target buyer’s journey

segment Promoted by social media & blogs to increase visitors & downloads

segment Measured traffic with personalised follow-ups

TARGET

OUTBOUND MARKETING

We believe in a targeted outbound marketing to support the generation of demand and leads. Reaching your audience through direct digital, social and print means assists in boosting awareness and converting leads into qualified opportunities.

segment Targeted outbound digital marketing to your data set

segment 7 stage process to nurture and convert leads

segment Built-in surveys and BANT analysis to identify your opportunities

MEET

INTEGRATED VIP EVENTS

We offer an array of event styles and formats to help you meet your senior executive audience, in an environment conducive to building relationships.  This includes bespoke or ready-made formats, plus our own unique Chief Wine Officer experience – trusted by global brands and industry leaders. You get end-to-end event management, attendee generation, lead information, audience survey, and BANT analysis for identifying opportunities with follow-on meeting setting.

segment Unique B2B event formats and networking experiences

segment Full service including attendee generation, venue, logistics & hosting

segment Follow-up face-to-face meeting setting for your sales teams

CLOSE

LEAD NURTURING

We provide a proven strategy to bring you leads and nurture them to closure through relevant, multi-touch messaging. With analytics-based lead scoring to supplement your funnels, weekly reporting and a dedicated account manager keeping you updated and making it easy to measure ROI.

segment Timely and relevant lead follow-up and nurturing

segment Leads fed into your funnel as they are converted into opportunities

segment Weekly reporting, lead scoring and data sent to you

C-SUITE DATABASE – 235,000+ CONTACTS

The Chief Nation database enables you to attract senior-level decision-makers to your event. Managed by a team of full-time researchers, the data is accurate, up-to-date and relevant. And with controlled opt-ins and registrations, your brand is carefully managed at every stage. Take a data-driven tour and see how it can help your campaign succeed.

seniority-1

SEGMENT BY

ROLE, SENIORITY, INDUSTRY, COMPANY & LOCATION

RESULTS-DRIVEN

You tell us your goals; we devise a roadmap to get you there. With a dedicated account manager who you can talk to anytime. You get regular updates about what we’re doing, and why we’re doing it. With advanced  reporting, so you can easily measure your campaign’s ROI.