Our Account based marketing programs connect our clients to a C-suite audience.

We identify buying intent, engage decision makers and get you face-to-face with your buyers.

ACCOUNT BASED MARKETING

Our account-based marketing model has been designed to generate new business for our clients within their target accounts by entering their buying cycle when key decision makers are showing signs of buying intent.

By understanding your account’s key strategic business issues, what they are doing online, and what content they are engaging in, we can make informed decisions about which accounts to target.

From here we create an integrated marketing program to convert them into the funnel by sending them relevant content to maximise engagement, leads, and face-to-face opportunities.

INTEGRATED ABM APPROACH

1. Identify Intent

Find out who is looking
for your products
and solutions

2. Engage Influencers

Use your customer’s
language to make
a connection

3. Meet Buyers

Then meet them
face-to-face at
the right time

4. Create Pipeline

Generate new business
business from your
key accounts

WE HELP TECHNOLOGY COMPANIES

Identify
intent

Find out who is looking
for your products
and solutions

Engage
influencers

Use your customer’s
language to make
a connection

Meet
buyers

Then meet them
face-to-face at
the right time

Create
pipeline

Generate new business
business from your
key accounts

WE HELP TECHNOLOGY COMPANIES

Identify
intent

Find out who is looking
for your products
and solutions

Meet
buyers

Then meet them
face-to-face at
the right time

Engage
influencers

Use your customer’s
language to make
a connection

Create
pipeline

Generate new business
business from your
key accounts

IDENTIFY PURCHASING INTENT

Your target
accounts

1,000,000+ from:
retail, finance
media,
technology…

And big data
analytics

Looking for surges and
patterns beyond the
normal measures
of activity

Billions of
interactions

Views, subscribes,
downloads, shares,
registers, attends,
searches etc.

Find surges
in interest

Identifies increases
in content consumption
across these accounts

Across B2B
content sites

Forbes, CIO Insight,
CNET, Business Insider,
Tom’s Guide + more

Buying intent
intelligence

To produce
detailed reports on
who is looking
at what.

IDENTIFY PURCHASING INTENT

Your target
accounts

1,000,000+ from:
retail, finance
media,
technology…

And big data
analytics

Looking for surges and
patterns beyond the
normal measures
of activity

Across B2B
content sites

Forbes, CIO Insight,
CNET, Business Insider,
Tom’s Guide + more

Billions of
interactions

Views, subscribes,
downloads, shares,
registers, attends,
searches etc.

Find surges
in interest

Identifies increases
in content consumption
across these accounts

Buying intent
intelligence

To produce
detailed reports on
who is looking
at what.

ENGAGE KEY INFLUENCERS

Market
message
framework

Definition of powerful
& distinctive
messaging across
the campaign

LinkedIn
ambassador

Targeting
accounts through
a nominated
company guru

Content creation & personalisation

Compelling multi-
media content and
message personalisation
that resonates with
a C-suite audience

Share, listen & engage via
social

sponsored updates by
account, listening
& conversing

The ‘so
what?’
test

ensuring the
content is
industry or
account relevant

Email &
telemarketing

Direct outreach
by account,
personalised with
key assets

ENGAGE KEY INFLUENCERS

Market
message
framework

Definition of powerful
& distinctive
messaging across
the campaign

LinkedIn
ambassador

Targeting
accounts through
a nominated
company guru

The ‘so
what?’
test

ensuring the
content is
industry or
account relevant

Content creation & personalisation

Compelling multi-
media content and
message personalisation
that resonates with
a C-suite audience

Share, listen & engage via
social

sponsored updates by
account, listening
& conversing

Email &
telemarketing

Direct outreach
by account,
personalised with
key assets

MEET YOUR BUYERS FACE-TO-FACE

Unique
networking
events

With attendee generation
& VIP relationship,
building.

7-stage
attendee
generation

To deliver qualified
guests matching
your criteria

Follow-up
meeting
setting

With buyers
and influencers
from target
accounts

Integrated
audience
survey

To generate
insight and further
qualify BANT
scores

Take a look at our fantastic VIP networking events and experiences we host around the world

MEET YOUR BUYERS FACE-TO-FACE

Unique
networking
events

With attendee generation
& VIP relationship,
building.

Integrated
audience
survey

To generate
insight and further
qualify BANT
scores

7-stage
attendee
generation

To deliver qualified
guests matching
your criteria

Follow-up
meeting
setting

With buyers
and influencers
from target
accounts

Take a look at our fantastic VIP networking events and experiences we host around the world

MEET YOUR BUYERS FACE-TO-FACE

Unique
networking
events

With attendee generation
& VIP relationship,
building.

Integrated
audience
survey

To generate
insight and further
qualify BANT
scores

7-stage
attendee
generation

To deliver qualified
guests matching
your criteria

Follow-up
meeting
setting

With buyers
and influencers
from target
accounts

Take a look at our fantastic VIP networking events and experiences we host around the world