Turn B2C Differences into B2B Advantages
In the same way companies are digitally transforming (often with help from Chief Nation campaigns), so too is B2B digital marketing.
We’ve moved away from ‘spray and pray’ email blasts, or generic non-segmented messaging. The new normal is about targeted, personalised, intelligent campaigns. In other words…it’s about experience.
Just like in B2C, where customer experience is a key differentiator, it’s the same for B2B. How your prospects ‘experience’ your campaigns – and whether they’re relevant, useful, and timely – will define the success (or failure).
What can B2B gain from this shift to experiential marketing? Plenty. Below you’ll see how B2C experiences are shaping prospects’ expectations – and how B2B marketers can take advantage.