October 25, 2018
tennis ball bouncing

Why your bounce rate is wrong (and how to fix it)

Bounce rate is like most Google Analytics metrics. It doesn’t come ready ‘out of the box’. In fact, most of the time it’s plain old broken. […]
October 16, 2018
pictures of drill bits

Reporting KPIs, goals or conversions? Here’s why you’re never average

Do you know this joke? Bill Gates walks into a bar. Everyone in there becomes a millionaire… on average. When it comes to reporting website metrics, average rate […]
June 8, 2017

Why your Google Analytics data is probably wrong – and how you can fix it

Guess what – most Google Analytics setups are broken. People are reporting results using data that’s wrong. Organisations are changing things on their website based on […]