We, through Chief Wine Officer, recently hosted a VIP networking dinner with Adobe and digital heads from large enterprises to discuss the digital trends for 2015. The report, in association with Econsultancy, was presented to industry leaders and highlighted the trends and opportunities within the digital landscape for marketing in 2015.
Gathered from over 6,000 responses from marketing, digital and ecommerce professional around, the results of the survey and report touches on key areas, including:
As 2015 gets under way, it is clear that the opportunities for marketers have never been greater. According to Scott Brinker, author of the Chief Marketing Technologist Blog:
It is the increasingly digital nature of the world that has been the catalyst for propelling marketing into an even more elevated role within the organisation, and it is unusual now for digital marketing to be treated as its own silo. – Adobe Digital Trends 2015 Report Review