At Chief Nation, we bring together talent across marketing, data, creative, and – of course – events under one roof. In this series, we’re introducing you to the people that make your campaigns shine. Today, we’d like you to meet Dan Hester, our dedicated Head of Data and proud snake owner, bibliophile and heavy metal enthusiast.

Superman Dan can read two books in one day.

You’re Head of Data here at Chief Nation. Could you tell us what this means for you and your team?

I manage the data flows of Chief Nation; from data acquisition to putting them into our campaign managers hands for them to invite attendees.

Walk us through your average day.

I meet with my team in the morning to discuss what campaigns are scheduled for that day. I have a quick check to see if any ad-hoc requests or data uploads are required and if there are, I’ll work through these first. Once that’s done, I take some time to assess the upcoming and current development tasks for our database and get to work on them.

Curveball: favourite movie and why?

The Shadow staring Alec Baldwin. It’s one of those ‘so bad it’s good’ movies. Also, I first saw it when I was 6 or 7 and something about it got my attention, so there’s a little bit of nostalgia tucked away in there.

What is the most challenging thing about your job?

I would say the responsibility of the role. This is my first position as Head of Data and although I love the work and knowing that I was trusted enough to be given this position, I find accepting the responsibility and living up to it a challenge in itself. But it’s one I’m enjoying taking on.

And the most rewarding part?

My team. I love supporting them so they can build on their knowledge and realise their own potentials. It’s great to see them take leaps and bounds in the data world. It makes me feel proud.

Sammy, Dan’s snake he rescued almost two-years ago.

What’s the best present anyone ever gave you?

My wife bought me a first edition copy of the Painted Man by Peter V Brett and organised for us to go to a signing so I could get the entire series, which I have in first edition, signed. The Painted Man was the only one of the series that I didn’t have. First edition copies can go for over £50. I was so pleased.

Do you have any hobbies? How do you unwind at the weekend?

I enjoy listening to heavy metal, playing Dungeons & Dragons or blitzing through some books if I get some alone time. Two books in one day is possible – if I’m engrossed enough. Oh and coffee. I’m pretty sure my blood is part coffee.

Pineapple on pizza: yes or no?


Best piece of advice you’ve ever received?

It’s a simple one but it’s surprisingly difficult to achieve: Be yourself.

And finally, what's your guiltiest pleasure?

Probably TV dramas. I’m partial to a period drama like Downtown Abbey, but a Greys Anatomy marathon would do just as nicely.