At Chief Nation, we bring together talent across marketing, data, creative, and – of course – events under one roof. In this series, we’re introducing you to the people that make your campaigns shine. We’d like you to meet Jordan today, one of our dedicated Copywriters and resident bookworm and musicophile.

So Jordan, you’re a Copywriter here at Chief Nation. Could you tell us what this means for you?

As a Copywriter, it’s my job to make sure our content resonates with our target audiences. Sometimes it’s about making sure that we communicate complicated messages in a simple, digestible way. Other times it’s about making sure that we communicate simple messages in an exciting way. But at all times, my job is about finding the right words for the job, whether that’s for one of our three brands (Chief Nation, or Chief Wine Officer) or for one of our technology clients.

I’m one of two go-to copywriters within the company. Between us, we have eyes on almost every piece of copy that comes from our brands. I’d say that’s the most important job in the company. (But then again, I would say that.)

Jordan is a culture-king. Stick him in a museum for a few hours and he’ll be happy as Larry.

Walk us through your average day.

FADE IN. INT. HOME OFFICE – DAY. A Copywriter sits at his dining room table with laptop open and monitor turned on. He opens his emails to read through the day’s newsletters, scanning for interesting technology-based articles. A cup of tea sits on a ceramic coaster. He is listening to Spotify and taking notes.


INT. HOME OFFICE – LATER THAT DAY. The same Copywriter is writing content for a technology client after a brief came in. Once it has been designed, he’ll post it to or Chief Wine Officer and collaborate with the marketing or event teams to have it promoted on social media and across email. After, he’ll work on podcasts, news articles, SEO, event descriptions, white papers and more. If other members of the team need him to proof something, he will.

Tomorrow he will do it all again.

An explosion is heard in the distance.

I knew they’d be back for more.

The Copywriter takes out his pen and reloads… the ink.


Curveball: favourite movie and why?

It’s got to be Blade Runner. Director’s Cut, obviously. That, or Alien. They don’t make films like those anymore. At least, Ridley Scott doesn’t make films like that anymore. Denis Villeneuve comes close though.

What is the most challenging thing about your job?

The most challenging aspect is finding the right words to not only get the job done, but to absolutely smash it. Writing for a senior, specialised audience can also be challenging.

And the most rewarding part?

When you don’t just find the right words, you find the best words. I especially like it when we exceed our targets within a few hours because of something I’ve written.
I also love learning about new things, so although I find it challenging writing on specialist technology subjects for senior audiences, this is also something that gives me a great sense of fulfilment.

If you were a wine, what would you be?

A really, really, really good vinho verde.

Pineapple on pizza: yes or no?

Yes, but not all the time. You can overdo a good thing.

Long walks or a steaming calzone, it’s life’s simple pleasures that put a smile on Jordan’s face.

Do you have any hobbies? How do you unwind at the weekend?

I read and I write. I play the guitar and PlayStation (but not at the same time). I go for long country walks and enjoy jogging. I’m slowly becoming a DIY master. Also, I make a pretty mean cocktail.

What’s been your biggest accomplishment at Chief Nation?

I’ve got to say it’s been everything we’ve been doing with It’s a great platform for senior execs where we share the very latest technology news and opinion. We work with big names like Dell Technologies, Citrix, Sitecore, Nutanix, Digital River and many more, bringing their keen insight to our community.

In the past year, we’ve worked hard to update, and have even launched our very own podcast series – which I highly recommend.

What’s your favourite drink?

Nothing beats a good pint. Except, actually, a proper brew.

Do you have any irrational fears?

I don’t really have any, but if I did it would be cool to say I have anatidaephobia. Google it.

What is your spirit animal?

My spirit animal is definitely a chimpanzee. After all, what better substitute for a copywriter tapping away at a keyboard than the stereotypical chimpanzee at a typewriter for eternity – eventually, he’ll write Hamlet!

Interested in discovering more about our new digital to human approach to B2B networking?

You can get in touch with Craig directly, or head over to our Services page.