Media Industry Survey and Report supported by Salesforce.com and Chief Nation, is based on the survey responses of the guests who attended the Media Nation networking event at the Paramount Members Club in central London in September 2014.
The highlights from the report include:
The customer-centric company – The respondents overwhelmingly agreed on the importance of becoming customer-centric; only 3% were neutral on the question, and none disagreed.
Omni-channel engagement with customers – 60% of respondents are already engaged in omni-channel projects.
Relevance of new technologies – Using new technologies to gain customers’ trust stands out as being vitally important, with the common theme of using technology to get closer to their customers.
Connected to customers – Most companies consider that they still have the strongest connections with their customers through traditional customer-services channels.
Timescale for upgrading digital infrastructure – 60% of the respondents are either upgrading their digital infrastructures at the moment or planning to do so within six months.