
We’re excited to release the press announcement revealing that after the successful completion of a management buyout, managing directors Laura Porter, Richard Porter and Craig McCartney join owners David and Hayley Moore in steering Chief Nation into the next era of B2B marketing.
If you’d like to publish the release on your site or blog you can view the full press release here in PDF format.
With 50 years of combined experience in marketing and events, Laura, Richard and Craig have worked hard to successfully pivot and launch a series of virtual services in the wake of Covid-19.
In just three months we’ve won 24 new accounts, and as a result our US and European footprint has grown extensively.
We’re thrilled to be set to deliver 120+ events this year, compared to 85 in 2019.
“It's a genuinely exciting time for Chief Nation, and strengthening the directorships with Craig, Laura and Richard will help the company take its next major step forward. This is embodied in the digital-to-human message that re-emphasises our ability to deliver face-to-face engagement in forms that our clients love.”
David and Hayley Moore, Co-Founders


“Our approach and services have developed in recent years and we wanted the new brand to reflect this, alongside the exciting change in management structure. We have a really strong team here at Chief Nation and our new brand represents our attitude, our values and clearly defines our core message.”
Laura Porter, Managing Director
Delivery & Customer Success
To reflect the changes in management structure, and in light of the creation of our new services, we thought now would be the perfect time to undergo a brand refresh. And we couldn’t be more pleased with the results.
We feel that our human-centric look, inspired by conversations, reflects our new ethos and proposition – as well as our unique prioritisation of human networking to develop meaningful C-suite relationships on behalf of our clients.
It’s been a whirlwind few months here at Chief Nation. The team has separated and shifted to remote working, we’ve had to adapt in the face of unforeseen adversities, and we’ve overhauled our corporate identity.
But despite the challenges we’ve faced, we couldn’t be more proud of the value we’ve delivered – and continue to deliver – for our clients.
Bring on the next chapter!
“This year has been a significant one for Chief Nation. We grew the team, bought into the company - then Covid-19 hit. By pivoting to keep the company operating under challenging circumstances, we have accelerated the creation of new services and as a result have started working with many new clients.”
Richard Porter, Managing Director
Finance & Operations


“The new era for Chief Nation brings with it a more human-centric strategic approach to generating new business relationships. Face-to-face interaction is now more important than ever and this is the kind of value we are delivering for our clients. Our new brand, ethos and proposition is a representation of our new human-focussed identity.”
Craig McCartney, Managing Director
Marketing & Sales
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