May 30, 2019
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Press release: Chief Nation becomes DMA member to help drive marketing industry forward

Chief Nation has announced its membership of the Direct Marketing Association (DMA)
May 16, 2019

Conversational AI Webinar

On-demand webinar: Join CX2030 as we delve into the power of conversational AI – and show you how you can implement AI for powerful CX conversions at your company
October 30, 2018
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Industry news: State of digital adspend in 2018

The Digital Adspend report recorded a 15% year-on-year increase for digital advertising spend to £6.36bn. Of which, search advertising amounted to £3.3bn, more than half (52%). […]
October 25, 2018
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Why your bounce rate is wrong (and how to fix it)

Bounce rate is like most Google Analytics metrics. It doesn’t come ready ‘out of the box’. In fact, most of the time it’s plain old broken. […]
October 16, 2018
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Reporting KPIs, goals or conversions? Here’s why you’re never average

Do you know this joke? Bill Gates walks into a bar. Everyone in there becomes a millionaire… on average. When it comes to reporting website metrics, average rate […]
May 18, 2018

C-Level leadership retail insights: Where to focus for 2020

The third in a three-part series identifying C-Level drivers across the Financial Services, Retail and Media industries  
May 11, 2018

C-Level leadership media insights: Where to focus for 2020

The second in a three-part series identifying C-Level drivers across the Financial Services, Retail and Media industries
April 27, 2018

C-Level leadership insights: Where to focus for 2020

The first in a three-part series identifying C-Level drivers across the Financial Services, Retail and Media industries.
March 26, 2018

Personalisation in B2B marketing: Why you must go beyond ‘insert first name here’

Gartner predicted that by 2018 companies that have “fully invested in all types of personalisation” will outsell by 20% companies that haven’t. Marketers are well aware