We’ve been working with a number of clients who use the whole gamut of channels to market to potential customers. Within any effective content marketing campaign there should be a healthy mix of content types and a healthy mix of formats. Also, the choice of delivery method, of any piece of information, should be the best possible for relevance and reach. Lacking internal resources or video authoring experience, it’s understandable why some brands are reluctant to delve into video but here’s some reasons why they’re using Chief Nation as their video content partner:
Therefore, it shouldn’t come as a surprise that Google favours video content on the search results page (SERPs) and posting a video about a topic or theme stands a far better chance of making the first page of Google’s search results than any text-based equivalent.
Videos are democratic – they’re consumed by everyone, across all socio-economic divides and all age ranges, not just teens and students.
The Online Publishers Association suggest 80% of internet users recall watching video-based advertising online in the last 30 days, 46% of them took some action after viewing the advert. This is supported by Econsultancy’s figures which measure branded video content reaching 46% of all internet users in the UK with half of those (54%) clicking through to the brand’s landing page or website.
3M Corporation & Zabisco succinctly explain why the medium of video works so well and it boils down to 90% of the information transmitted to the brain is visual and as a result, our brains process visual information 60,000 times faster than textual information. Put simply, we’re able to receive and comprehend visual messages far better than any other type of information.
Lastly, with Cisco confirming that video accounts for 57% of all consumer internet traffic, the writing is very much on the wall that no content marketing campaign in complete without a strong video presence.