Latest articles

Our blog features all the latest B2B news, marketing tips, and market insight from the Chief Nation editorial team.

Getting to know you: Bogdan Butuc, Multimedia Designer

Meet our Multimedia Designer, Bogdan Butuc, for this edition of Getting To Know You at Chief Nation.


Lessons from the C-suite: The CMO and CEO dynamic

A look into the increasingly important and ever-evolving relationship between the CEO and CMO for the new era of business and marketing.


Lessons from the C-suite: 5 tips as told by CMOs

Ever wondered what goes on in the minds and thought processes of top CMOs? Luckily for you, we’ve rounded up some of the best, most influential…


Getting to know you: Jessica Martin, Event Team Leader

Time to meet our Queen of Events, Jessica Martin. Let's see what she gets up to on the average work day, and when she's not working too.


Experiential marketing in B2B: Raise your engagement game

Face-to-face interaction is steadily returning, but are hybrid events here to stay? We take a look at the benefits of choosing to go hybrid with your…


Getting to know you: Carina Vardie, Marketing & Events Manager

Say 'hi' to Cari, After three and a half years as our well-loved Marketing & Events Manager, we're finally asking her the questions we should have…


b2b sales and marketing alignment

B2B sales & marketing alignment

Today, it's more important than ever for B2B sales and marketing to be in alignment, and working towards the same goal. Find out why & how today.


Getting to know you: Manuela Demuro

Introducing Manuela, our dedicated Office Manager and the best dressed person in the office! Find out how Manuela spends her days and what it's been…


How B2B technology marketers can create a client-buyer pipeline

Discover why engineering a client-buying pipeline that is led by both sales and marketing departments is essential to pipeline success.


Using empathy to generate new digital leads in 2021

Read on to discover how you can generate new leads online in 2021 by using empathy to create a more human-centred digital marketing strategy.


Getting to know you: Felix Habgood, Digital Campaign Manager

Are you ready to meet Felix? He's one of our trusty Digital Campaign Managers and probably the only man who irons his socks.


Utilising data for market research

In the first installment of the Senior B2B Marketer's Handbook for 2021, discover how you can utilise your organisation's data to generate…


Getting to know you Paulina Sinander, Event Content Lead

Meet Paulina Sinander, lover of ponies, hair dye and crime movies. Read on to get under the skin of our dedicated Event Content Lead here at Chief…


And that’s a wrap! 2020 at Chief Nation

It’s almost the end of 2020 - and what a year it’s been! We’ve adapted and succeed in this new virtual world. Here’s a snapshot our year.


Getting to know you: Rosie Sanderson, Campaign Manager

This week, we’d like you to meet Rosie, one of our Campaign Managers and Lord of the Rings fanatic! Can you guess what her favourite hobby is?


B2B marketing trends to watch in 2021

As we approach the end of the year, we're taking a look at the 2021 B2B marketing trends that are likely to emerge in the year ahead.


Getting to know you: Jordan Hallam, Copywriter

It's time to learn a little more about our copywriter, Jordan. Read on to find out what irrational fear keeps him up at night...


7 steps to cultivating a data-driven marketing team

With data-driven marketing the must-have mindset for 2020, now is the time to power your data and get the most from your marketing efforts.