Latest articles

Our blog features all the latest B2B news, marketing tips, and market insight from the Chief Nation editorial team.

Jessica Martin, Event Team Leader

A Chief’s career in focus: Jessica Martin, Event Team Leader

In this series, our talented colleagues discuss their career journeys. This time, it’s all about Jessica Martin, Event team Leader, and her journey…

The 5 key experiences tech marketers need to create to engage C-suite audiences

Engaging C-suite audiences isn’t easy. But if you know these five important, research-based experiences, it can become a lot easier. Find out how you…

Social selling and social good: trends shaping the LinkedIn landscape

Set your social selling sights on the future and level up your LinkedIn outreach by focusing your strategy on key trends set to shape the landscape…

Being a force for change: Chief Nation on International Women’s Day

Chief Nation commemorates International Women's Day 2022 across all three of our brands. Find out what we got up to on the day, what we're doing to…

Chief Nation puts employee wellbeing first and introduces a four-day week option

We unveiled a four-day working week option in the final weeks of 2021, and we're here to tell you all about it! Learn why Chief Nation offered a…

Welcome to the new Chief Nation HQ

It’s been a long time in the making. We’d like to introduce you all to our brand-new Chief Nation offices! Here’s your first look and an insight into…

Lessons from the C-suite: The CMO and CEO dynamic

A look into the increasingly important and ever-evolving relationship between the CEO and CMO for the new era of business and marketing.

Getting to know you: Bogdan Butuc, Multimedia Designer

Meet our Multimedia Designer, Bogdan Butuc, for this edition of Getting To Know You at Chief Nation.

Lessons from the C-suite: 5 tips as told by CMOs

Ever wondered what goes on in the minds and thought processes of top CMOs? Luckily for you, we’ve rounded up some of the best, most influential…

Experiential marketing in B2B: Raise your engagement game

Face-to-face interaction is steadily returning, but are hybrid events here to stay? We take a look at the benefits of choosing to go hybrid with your…

b2b sales and marketing alignment

B2B sales & marketing alignment

Today, it's more important than ever for B2B sales and marketing to be in alignment, and working towards the same goal. Find out why & how today.

Getting to know you: Manuela Demuro

Introducing Manuela, our dedicated Office Manager and the best dressed person in the office! Find out how Manuela spends her days and what it's been…

How B2B technology marketers can create a client-buyer pipeline

Discover why engineering a client-buying pipeline that is led by both sales and marketing departments is essential to pipeline success.

Using empathy to generate new digital leads in 2021

Read on to discover how you can generate new leads online in 2021 by using empathy to create a more human-centred digital marketing strategy.

Utilising data for market research

In the first installment of the Senior B2B Marketer's Handbook for 2021, discover how you can utilise your organisation's data to generate…

B2B marketing trends to watch in 2021

As we approach the end of the year, we're taking a look at the 2021 B2B marketing trends that are likely to emerge in the year ahead.

7 steps to cultivating a data-driven marketing team

With data-driven marketing the must-have mindset for 2020, now is the time to power your data and get the most from your marketing efforts.

7 ways to master LinkedIn networking

How can you expand your network and make connections that will steer your career in the right direction? It starts with LinkedIn.