Latest articles

Our blog features all the latest B2B news, marketing tips, and market insight from the Chief Nation editorial team.

Why are hybrid events so valuable to your business?

Face-to-face interaction is steadily returning, but are hybrid events here to stay? We take a look at the benefits of choosing to go hybrid with your…


Getting to know you: Carina Vardie, Marketing & Events Manager

Say 'hi' to Cari, After three and a half years as our well-loved Marketing & Events Manager, we're finally asking her the questions we should have…


B2B sales & marketing alignment

Today, it's more important than ever for B2B sales and marketing to be in alignment, and working towards the same goal. Find out why & how today.


Getting to know you: Manuela Demuro

Introducing Manuela, our dedicated Office Manager and the best dressed person in the office! Find out how Manuela spends her days and what it's been…


How B2B technology marketers can create a client-buyer pipeline

Discover why engineering a client-buying pipeline that is led by both sales and marketing departments is essential to pipeline success.


Using empathy to generate new digital leads in 2021

Read on to discover how you can generate new leads online in 2021 by using empathy to create a more human-centred digital marketing strategy.


Getting to know you: Felix Habgood, Digital Campaign Manager

Are you ready to meet Felix? He's one of our trusty Digital Campaign Managers and probably the only man who irons his socks.


Utilising data for market research

In the first installment of the Senior B2B Marketer's Handbook for 2021, discover how you can utilise your organisation's data to generate…


Getting to know you Paulina Sinander, Event Content Lead

Meet Paulina Sinander, lover of ponies, hair dye and crime movies. Read on to get under the skin of our dedicated Event Content Lead here at Chief…


And that’s a wrap! 2020 at Chief Nation

It’s almost the end of 2020 - and what a year it’s been! We’ve adapted and succeed in this new virtual world. Here’s a snapshot our year.


Getting to know you: Rosie Sanderson, Campaign Manager

This week, we’d like you to meet Rosie, one of our Campaign Managers and Lord of the Rings fanatic! Can you guess what her favourite hobby is?


B2B marketing trends to watch in 2021

As we approach the end of the year, we're taking a look at the 2021 B2B marketing trends that are likely to emerge in the year ahead.


Getting to know you: Jordan Hallam, Copywriter

It's time to learn a little more about our copywriter, Jordan. Read on to find out what irrational fear keeps him up at night...


7 steps to cultivating a data-driven marketing team

With data-driven marketing the must-have mindset for 2020, now is the time to power your data and get the most from your marketing efforts.


7 ways to master LinkedIn networking

How can you expand your network and make connections that will steer your career in the right direction? It starts with LinkedIn.


Getting to know you: Marie Dubald, Multimedia Designer

This week in the series, we're getting creative! Meet Marie, multimedia designer, brunch enthusiast and espresso martini fangirl.


How to build a virtual engagement strategy for the next decade

To ensure your interactive activities are a success, you need to establish a virtual engagement strategy that works. Here's how.


The finish line: STEP-tember challenge round-up

Time's up! We've completed the Step-tember Challenge - find out how far we walked and how much we raised for the charity, Think Malawi!