Latest articles

Our blog features all the latest B2B news, marketing tips, and market insight from the Chief Nation editorial team.

Think Malawi: The STEP-tember Challenge

Chief Nation take on the STEP-tember challenge to continue supporting and raising funds for the amazing charity, Think Malawi.


Getting to know you: Dan Hester, Head of Data

This week in the series, get under the skin of Dan Hester, Head of Data and devoted serpent owner...


9 channels B2B marketers should use for account based marketing

Do you want to reach your target accounts but aren't sure which channels to use? Read this to discover how to win at account based marketing - every…


What tube line best represents your marketing style?

Marketers, have you ever wondered what your marketing style says about you? In this quiz, discover what Tube line best represents your way of…


Reporting website metrics? Here’s why you’re never average

In this article, we look at reporting website metrics and why you should never look at the averages in your Google Analytics data!


Reduce your bounce rates now in four easy steps

Bounce rate is often top of the list when it comes to reporting on website performance. That’s why it makes sense to fix it. Discover four ways to…


Press announcement: a new era for Chief Nation

After the successful completion of an MBO, and the launch of a brand refresh, we enter the next era of B2B marketing. Read the press announcement…


DMA membership demonstrates our capabilities & compliance credentials

Following our DMA membership, we're bringing enhanced ethical standards to our services. Find out what this means for Chief Nation in this press…


Getting to know you: Laura Porter, Managing Director

This week in the series, we're introducing you to Laura Porter - proud Northerner and an invaluable member of the management team.


5 ways to maximise your content marketing strategy

A solid content marketing strategy is a vital part of any organisational toolkit. But do you know which strategies are most effective for your…


Getting to know you: Richard Porter, Managing Director

Meet Richard Porter, Managing Director at Chief Nation, and discover more about his role in the office, and even what his spirit animal is...


Press announcement: staying agile, Covid-19 pivot

In the wake of Covid-19, discover how we pivoted and launched our virtual events offering, CWO : Digital, in a bid to support our customers.


Getting to know you: Darcie Thompson-Fields, Head of Content & Digital

This week in the series, we’d like you to meet Darcie Thompson-Fields Head of Content & Digital and a champion of sauvignon blanc…


How to win at C-level networking time after time

There’s a knack to engaging and networking with members of the C-Suite. Discover our top tips for C-suite engagement and converting your targets.


Getting to know you: Nicole Maragh, Head of Events

This week in the series, get to know Nicole Maragh, our dedicated Head of Events and a lover of Hawaiian pizza. Discover how she makes our campaigns…


Why content & timing make or break virtual networking events

73% of B2B marketing and sales leaders say virtual networking events are the best way to generate high-quality leads. Discover how you can deliver…


The top 3 AI solutions for B2B marketing success

There are dozens of different B2B AI solutions out there to help you achieve marketing success. Find out what the best AI solutions for your…