We help tech companies of all shapes and sizes to reach their target accounts at some of the world’s leading enterprises. To do this, we blend a unique mixture of digital marketing and events we call Digital to Human™, making sure you build lasting business connections that generates new pipeline.
Generating millions in pipeline for a US data warehouse disruptor
To reach Yellowbrick’s desired outcomes, we developed an event marketing campaign that helped them connect with a massive number of key account targets, putting their Modern Data Warehouse capabilities in the spotlight for all to see, hear about, and follow up on.
Client
Yellowbrick
Location
USA
"The CWO events themselves are engaging and relevant… and they drive real business value for us."
— Jeff Spicer, Former CMO, Yellowbrick
£1.1M
pipeline created
500+
content downloads
350+
new connections
Establishing a foothold in the UK for enterprise data specialists
We worked with cloud storage leaders, Pure Storage, to expand their reach in the UK. Through a steady stream of content we created digital connections which we nurtured into human relationships. Our goal was to focus on themes around cloud-native apps, as-a-service and architectures, we connected Pure Storage with their key accounts.
Client
Pure Storage
Location
UK
Expanding an employee experience pioneer’s reach in the UK and Europe
Through our tailorable marketing strategy, the Digital to Human™ program, we were able to help Citrix net new connections and kickstart favourable relationships with key industry targets. We highlighted Citrix’s credentials on sustainability, employee experience, hybrid working, and more to enterprise leaders throughout the UK and EU.
Client
Citrix
Location
UK & Europe
84.4%
Outperformed contacts database target
52.5%
Over-delivered connections & conversations
39
C-level and Senior HR, IT, and Sustainability titles hosted
"Through the Digital to Human™ campaign, we’ve had the opportunity to meet who we want to talk to and build relationships with our key accounts."
— Vlasta Doubek, Marketing Manager, EMEA, Field Marketing at Citrix Systems GmbH
383
connections, conversations and leads secured
36
highly targeted C-suite event attendees
51
qualified leads generated for the Sitecore sales team
Securing new pipeline for a CX champion in the Nordics market
Chief Nation was tasked with helping the Sitecore marketing team reach their target accounts across Europe, bring them face-to-face, and secure qualified leads and meetings to generate new pipeline. Our unique, Digital to Human™ marketing approach would be the perfect solution.
Client
Sitecore
Location
Nordics
Generating face-to-face engagement, virtually
Nutanix worked with Chief Nation to develop a C-suite roundtable series using a bespoke Chief Wine Officer format. The goal was to encourage face-to-face engagement with Nutanix’s target personas in an atmosphere conducive to new business development.
Client
Nutanix
Location
UK
"The bespoke CWO experiences brought together everything needed for a successful event. The series was the perfect platform to meet key decision-makers and promote relationship building."
— Field Marketing Manager Western Europe, Nutanix
250+
Leads generated for Digital Realty
10+
Partners backing the project
3500+
LinkedIn & Twitter community of influencers
Digital conversations through thought leadership portal
Chief Nation and Digital Realty launched the Digital Centre concept in 2015. One of our longest-running campaigns, the Digital Centre brand has helped create new digital and human connections across the UK, USA and APAC
Client
Digital Realty
Location
UK, USA & APAC
Sparking digital to human connections
Rackspace worked with Chief Nation on a European Chief Wine Officer event series in the Netherlands and Sweden. The goal was to meet with and generate new business relationships from new accounts in these regions.
Client
Rackspace
Location
The Netherlands & Sweden
100+
C-level attendees face-to-face with Rackspace
135
Net-new organisations engaged & attended
46%
Conversion rate from attendee to opportunity
"Chief Nation added significant value for the EMEA marketing team. They truly understand our ABM approach and work with us to produce outstanding results."
— Senior Program Marketing Manager EMEA, CenturyLink
New business generation for leading managed services provider
CenturyLink tasked the team with the challenge of getting C-level executives from the insurance industry together for an evening of business content and discussion, peer-to-peer networking and relationship building, together with a premium wine and gourmet dining experience.
Client
CenturyLink
Location
UK
New pipeline generated for global technology firm
Viadex wanted to target net-new logos from their key account list. Hoping to spark meaningful business relationships with these senior decision-makers, Viadex approached us to benefit from our new business generation expertise and our database of over 330,000 connections.
Client
Viadex
Location
UK
54
Engaged prospects
18
Event attendees
9
Post-event meetings
469+
leads generated
104
event attendees
322%
survey respondents
A connected marketing campaign to future-proof the customer experience
Chief Nation and Sitecore worked together to launch CX2030, a leading resource for senior marketers that positioned Sitecore’s expertise within the field. Initially launched in the UK, the two-year campaign expanded to Benelux, Central Europe, Dach and the Nordics.
Client
Sitecore
Location
UK & Nordics
We work with the biggest technology companies in the world
