We help tech companies of all shapes and sizes to reach their target accounts at some of the world’s leading enterprises. To do this, we blend a unique mixture of digital marketing and events we call Digital to Human™, making sure you build lasting business connections that generates new pipeline.
Generating millions in pipeline for a US data warehouse disruptor
To reach Yellowbrick’s desired outcomes, we developed an event marketing campaign that helped them connect with a massive number of key account targets, putting their Modern Data Warehouse capabilities in the spotlight for all to see, hear about, and follow up on.
Client
Yellowbrick
Location
USA
"The CWO events themselves are engaging and relevant… and they drive real business value for us."
— Jeff Spicer, Former CMO, Yellowbrick
£1.1M
pipeline created
500+
content downloads
350+
new connections
Establishing a foothold in the UK for enterprise data specialists
We worked with cloud storage leaders, Pure Storage, to expand their reach in the UK. Through a steady stream of content we created digital connections which we nurtured into human relationships. Our goal was to focus on themes around cloud-native apps, as-a-service and architectures, we connected Pure Storage with their key accounts.
Client
Pure Storage
Location
UK
Expanding an employee experience pioneer’s reach in the UK and Europe
Through our tailorable marketing strategy, the Digital to Human™ program, we were able to help Citrix net new connections and kickstart favourable relationships with key industry targets. We highlighted Citrix’s credentials on sustainability, employee experience, hybrid working, and more to enterprise leaders throughout the UK and EU.
Client
Citrix
Location
UK & Europe
84.4%
Outperformed contacts database target
52.5%
Over-delivered connections & conversations
39
C-level and Senior HR, IT, and Sustainability titles hosted
"Through the Digital to Human™ campaign, we’ve had the opportunity to meet who we want to talk to and build relationships with our key accounts."
— Vlasta Doubek, Marketing Manager, EMEA, Field Marketing at Citrix Systems GmbH
383
connections, conversations and leads secured
36
highly targeted C-suite event attendees
51
qualified leads generated for the Sitecore sales team
Securing new pipeline for a CX champion in the Nordics market
Chief Nation was tasked with helping the Sitecore marketing team reach their target accounts across Europe, bring them face-to-face, and secure qualified leads and meetings to generate new pipeline. Our unique, Digital to Human™ marketing approach would be the perfect solution.
Client
Sitecore
Location
Nordics
We work with the biggest technology companies in the world
