Case study • UK & Europe • CWO Dinner & CWO At Home
A CHANNEL-SPANNING EVENT SERIESFOR COCKROACH LABS
C-suite networking event series generating $500k+ in new opportunities
The story
Cockroach Labs is the creator of CockroachDB, the most highly evolved, cloud-native distributed SQL database on the planet. It helps companies of all sizes — and the apps they develop — to scale fast, survive failures, and thrive everywhere.
The audience
Their target audience worked across technology, applications, and architecture roles in London, Paris, and wider Europe, with one event dedicated to FSI industry leaders. All guests had a common interest in resilient app development and wanted to learn ways to create high-performing, always-on applications.
The experience
We invited guests from our C-suite database to join us for a selection of CWO At Home and Dinner experiences, where guests could enjoy fine wines from either the comfort of their own homes or Michelin-starred and five-star venues in London and Paris.
Client feedback
"Cockroach Labs is always thrilled to collaborate with Chief Nation on our events, which consistently feature full tables that drive significant value.Their team is fantastic to work with, ensuring a seamless and impactful experience."
- Senior Marketing Manager, Cockroach Labs
Building on the success of our 2023 series; generating $500K+ in new opportunities, Cockroach Labs returned for this renewal, with further events in the US.
51
guests
from 4 events –
106% attendance rate
68
leads
including event cancellations
50%
conversion
from guest to post-event meeting
Who attended?
Sample accounts that attended
The results
52
guests
from 4 events –
106% attendance rate
4
events
2 virtual and 2 in-person events in Paris and London
66
leadsgenerated
8
events within12 months
Building on the success of our 2023 series; generating $500K+ in new opportunities, Cockroach Labs returned for this renewal, with further events in the US.
Who attended?
Guest feedback
"Very pleasant evening with a good atmosphere and guests with different professional profiles. It was very rewarding."
- Hosting, Security & Cloud Architecture Leader, Thales
