CASE STUDIES • CWO x Adobe
A BESPOKE US DINNER SERIES FOR ADOBE
Scaling productivity through Gen AI and intelligent workflows
Adobe, the creative software giant, partnered with Chief Wine Office to help tech leaders across the US unlock new business value with AI.
Region
USA
Format
CWO Dinner
Audience
Digital, technology, IT, AI, security, and marketing leaders
A series of seven CWO Dinners in five cities across the USA, exclusively for business leaders looking to automate workflows and increase productivity.
10+ CWO DINNERS
London
PARIS, AMSTERDAM, STOCKHOLM
SINGAPORE
The results
These exclusive dinners spanned US from coast-to-coast, generating multiple qualified new business leads and follow-up conversation from Adobe’s target audience.
7
events
109
qualified leads
for our client
68
guests
98%
attendance rate
Objectives
01.
Generate qualified new business relationships with senior decision-makers exploring Gen AI, intelligent workflows and productivity at scale
02.
Position Adobe as a trusted partner for AI strategy
03.
Provide a space for connection and discussion of business challenges and opportunities
The strategic
need
Adobe partnered with Chief Wine Officer because generative AI and automated workflows are redefining how organisations create content, scale operations, and drive productivity. As demand for personalised experiences accelerates, businesses are under pressure to produce more content, faster—all the while maintaining quality and consistency.
Unlocking this opportunity requires alignment across digital, marketing and AI leadership, as well as a clear understanding of how to integrate Gen AI into existing workflows to deliver business value. Adobe sought to engage senior US decision-makers exploring how to increase productivity, streamline operations, and operationalise AI responsibly; inviting these high-value audiences to turn strategic interest into meaningful engagement.
Key discussion points included:
- Using AI to drive inter-team and inter-function value creation and collaboration
- Generative AI as a productivity hack across administration, creativity, and more
- Data best practices and ensuring responsible AI use
Engineered for business outcomes
We brought together CMO, CIO, senior digital, and AI leaders for a series of in-person experiences across major US cities, including Los Angeles, Chicago, Atlanta, San Francisco and New York. Each event centred around Michelin-starred dining and paired fine wine experiences, creating a shared environment designed to encourage open, peer-level discussion. Within this setting, guests explored how Adobe’s Gen AI capabilities can automate workflows, accelerate content creation, and unlock productivity gains across the enterprise. The result is a setting that consistently delivered business outcomes; high-quality engagement, stronger relationships with senior decision-makers, and conversations that progress into real commercial opportunities.
Thought-leadership
Networking
Wine tasting
Competition
Client feedback
"I'm extremely happy with the services Chief Nation has provided. From excellent campaign management and great support to fantastic results. Chief Nation has helped us engage senior leaders and customers in a new effective way through superb data analysis and campaign execution. Their expertise is one-of-a-kind."
- Senior Field Marketing Manager, Adobe
Who attended
This series was specifically tailored for digital, technology, IT, AI, security, and marketing leaders across the US seeking to generate new business value and increased efficiencies through AI-capabilities.
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