CASE STUDIES • CWO x Redis
A GLOBAL CWO EVENT SERIES FOR REDIS
Enabling real-time, data-driven customer experience at scale
High-speed data experts, Redis, partnered with Chief Wine Officer to dive into data-driven customer experience for global IT, data and UX leaders
Region
UK, Europe, Singapore
Format
10+ CWO Dinner events
Audience
IT, data, and UX leaders
A world-wide series of more than ten CWO Dinners to gather senior business leaders across five countries.
10+ CWO DINNERS
London
PARIS, AMSTERDAM, STOCKHOLM
SINGAPORE
The results
With successful events in three continents, this global series exceeded its goal of engaging IT, data, and UX leaders at target organisations.
Ultimately, the series generated 177 qualified leads and associated follow-up conversations from more than 130+ attendees.
10+
events
5
countries
177
qualified leads
for our client
132
guests
exceeding our target
by 20%
Objectives
01.
Generate qualified new business relationships with senior decision-makers exploring real-time data
02.
Position Redis as a trusted partner for customer experience strategy
03.
Provide a space for connection and discussion of business challenges and opportunities
The strategicneed
Redis partnered with Chief Wine Officer because data-driven customer experience has become a critical competitive differentiator. As organisations scale, the ability to deliver fast, personalised, real-time digital experiences is directly linked to customer retention, platform performance, and revenue growth. However, unlocking that value requires more than technology—it demands alignment between IT, data, product and UX leaders.
Redis needed to engage senior decision-makers across these functions, helping them understand how modern data infrastructure underpins customer experience, and how they can create value from it at scale. As a global leader in real-time data platforms, Redis were looking to bring together senior technical and business leaders across multiple geographic regions, and turn their interest into long term, meaningful engagement
Key discussion points included:
- Creating new revenue streams through data optimisation strategies
- Maximising data use and driving the productivity of development teams
- Extracting maximum value from legacy applications and building news ones that ensure a competitive advantage
Engineered for business outcomes
We invited CTO, CIO, data, and UX leaders to a series of networking experiences across key global markets. These events centred around premium dining and expert-led wine tastings, with every element designed to encourage open, peer-level discussion—where technical challenges and customer experience priorities could be explored in depth.
The result is a setting that doesn’t feel like a traditional vendor-led event, but consistently delivers business outcomes: deeper engagement and relationships that progress beyond the initial conversation.
Thought-leadership
Networking
Wine tasting
Competition
The series generated 177 qualified leads and associated follow-up conversations from more than 130+ attendees.
Who attended
This series was designed for IT, data, and UX leaders looking to understand how real-time data can empower their ability to innovate greater customer experience. The list of invitees covered London, Paris, Amsterdam, Stockholm, and Singapore; a brand new market for CWO.
Client feedback
"Chief Nation's creativity, engagement, and collaboration has allowed us to drive value across multiple regions. Their CWO events are our go-to for generating meaningful C-level opportunities. There's nothing quite like CWO – they are truly a trusted partner and an extension of our global marketing team."
- Senior Director, Field Marketing, Redis
Fullerton Bay Hotel,Singapore
Grand Hôtel,Stockholm
Le Chiberta,Paris
Conservatorium Hotel,Amsterdam
Guests feedback
"The event was great - eclectic mix of people. (Redis) asked good and relevant questions... that created a much more natural environment. The food was amazing too. 10 out of 10."
- Former Head of Data Visualisation, Sky
"It was a really great event, superbly managed. The Master of Wine was really entertaining, excellent wine, and interesting guests."
- Head of Data Science & AI/ML Engineering, Sainsbury's
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