Case study

We helped Sitecore, the Customer Experience (CX) innovators, reach their hard-to-reach target accounts in the Nordics

At a glance


new C-suite connections
made for Sitecore


of target accounts reached among the C-suite


qualified leads


key C-suite attendees
at events

Networking and engagement services used


One CWO At Home event


One Café,
and two Roundtables


An original content strategy


A LinkedIn Leader campaign


A Show podcast series

"The face-to-face opportunities that Chief Nation generated led to real business and pipeline results in accounts that we had been unable to reach otherwise."

- Grace Löf, Marketing Director, Nordics at Sitecore

About Sitecore

Sitecore is a leading provider of an end-to-end composable digital experience platform that helps brands make unforgettable connections with their customers. Their SaaS-ready, composable platform is used by brands including L’Oréal, Microsoft, United Airlines, and PUMA to deliver impressive interactions across every touchpoint.

Why they came to us

Sitecore wanted to position themselves as the go-to brand for digital experience solutions in the Nordics. But cutting through the saturated market and generating a pipeline of qualified leads was proving to be a difficult challenge.
We made it happen by nurturing their hard-to-reach target accounts through a carefully curated campaign of digital engagement and face-to-face networking.

Our solution

A targeted multi-channel campaign on CX innovation to break through in the Nordics market.

Our personalised Digital to Human™ approach to generating responses from senior executives helped us facilitate new relationships between Sitecore and their key target accounts.

We constructed a custom data set that allowed us to effectively target and personalise content

We built a content hub with tailored messages to nurture Sitecore’s desired audience

We reached out to key targets on Sitecore’s behalf, beginning conversations and connections that brought several high-value warm leads

We hosted four networking events that got Sitecore face-to-face with C-suite decision-makers at their key account targets

We interviewed three prominent speakers from Sitecore on our podcast platform, The Show, reaching their C-suite target audience

Our team collaborated with several Sitecore employees to optimise their LinkedIn presence with content and events on CX innovation

Results and campaign metrics

By tailoring our Digital to Human™ approach to Sitecore’s objectives, we forged relationships with several high-value targets including Lego, Maersk, HMD, Lenovo, and SAXO bank. We also overperformed on all major campaign metrics…


contacts reached out to and added to our database


LinkedIn leader connections


C-suite and senior marketing, IT, and digital leader attendees at our events


social impressions through selected LinkedIn Leaders

Interested in finding out more about what we can do for you?
Contact us