Case study
We helped employee experience pioneers, Citrix, expand their footprint in the UK and Europe
At a glance
380
new C-suite connections made for Citrix
16
strategic accounts engaged across 16 countries
39
C-level and senior HR, IT, and sustainability titles in attendance
150
opted-in
leads
Networking and engagement services used
01.
Two CWO At Home events
02.
A CEO.digital Caféand a CEO.digital Roundtable
03.
A Social Leader campaign
04.
Opted-in lead nurture campaign
05.
An original content strategy including a survey and report
06.
A CEO.digital Show podcast series
"Through the Digital to Human™ campaign, we have been able to reach C-level and senior decision makers with IT, HR and Experience leaders, across industry and throughout Europe. We’ve had the opportunity to meet who we want to talk to and build relationships with our key accounts."
- Vlasta Doubek, Marketing Manager, EMEA, Field Marketing, Citrix
About Citrix
Citrix is a global leader in employee experience, with over 30 years in the business. Their vast portfolio of solutions covers digital workplace solutions, desktop-as-a-service, zero-trust network access and more, enabling employees across the globe to work securely from anywhere. We were tasked with connecting Citrix with senior HR, IT, and Security leaders in the UK and Europe, a region they’re looking to replicate their US success in.
Why they came to us
Citrix’s objective was to expand their reach in the UK and Europe.
To achieve this, we enabled virtual face-to-face connections with key account targets looking to modernise their digital employee experience for the age of hybrid working.
Our solution
A topic-led and targeted multi-channel campaign to break through in the UK and Europe.
Our innovative and personalised Digital to Human™ approach to generating responses from senior executives helped us facilitate new relationships between Citrix and their key target accounts.
We constructed a custom data set that allowed us to target effectively and personalise content.
We built a content hub and three separate content streams to tailor the nurture process.
We reached out to key targets on Citrix’s behalf, beginning conversations and connections that last to this day.
We hosted four networking events that got Citrix in the room with C-suite decision-makers at their key account targets.
We interviewed three Citrix client speakers and released on our podcast platform, The CEO.digital Show, reaching hundreds of C-suite listeners.
Our team collaborated with several Citrix employees to optimise their LinkedIn presence and engage key targets on relevant topics and upcoming events.
Results and campaign metrics
By tailoring our Digital to Human™ approach to Citrix’s objectives, we forged relationships with multiple fortune and global 500 companies including Nestle, Barclays, Unilever, SAP, and BT. We also overperformed on all major campaign metrics…
3,688
contacts reached out to and added to our database
61
conversations started
with new connections
39
C-suite and senior HR, IT, and sustainability leader attendees at our events
319
Social Leader
connections
Podcasts
- What Can Business Leaders Do to Promote Sustainability? Our Panel Has Their Say
- David Jack (Citrix) & Sanjeev Kamboj (Fujitsu Global) on the Future of Cybersecurity & Adapting During the Age of Exponential Acceleration
- Saša Petrović (Citrix) & Kevin Collins (Fujitsu) on the Implications & Opportunities of the Metaverse
- Kurt Frary of Norfolk County Council & Chris Voce of Citrix Talk Human-Centricity in the Hybrid Mature Workforce