We help our clients create powerful sales collateral and market messaging through a value proposition development workshop
CREATE POWERFUL MESSAGING THAT SELLS
We help our clients develop their market messaging and value proposition when going to market with new and existing products and solutions. We have developed a Market Message Framework process (below) which has been used successfully across scores of diverse technology clients.
Our experienced editorial team ideally meet with up to 4 key stakeholders: Sales, Marketing, Pre & Post-Sales Support – and start with a 60 minute meeting to pose the following series of questions built as a grid. This grid is then finalised via email & phone calls over the subsequent 2 to 3 days and turned into a one-pager.
Once completed and signed off by all parties, this grid then acts as a central reference point for all new sales and marketing collateral, digital campaigns, events and new business presentations. It can even be treated as an organic document to be updated as new sales progress.
BENEFITS OF A MESSAGING WORKSHOP
Buy-in from Stakeholders
Get all of your own stakeholders on the same page and agreeing the key messaging
It almost always brings out unknown stories about client success and customer wins
Know your Audience
Clearly identifies who you are targeting and the core message to each audience type
Clear future vision
It clearly separates company, business & technology benefits – and the future vision