CONNECTED DIGITAL, SOCIAL & EVENT MARKETING

We work with the world’s leading technology brands and innovators. We offer expert insight into your audience, their industry and their needs. Our experienced team deliver a results-focused mix of digital, social and event marketing – focussed on generating new leads, opportunities, business relationships, and face-to-face engagement. We can manage your campaign from end to end, or support existing teams with specific point solutions within the existing marketing mix. And with a tried-and-tested strategic approach, we get your campaign running as soon as you need it.

BUILD

AUDIENCE & MESSAGING

You gain a bespoke database of B2B contacts from our 280,000+ VIP network, built, cleansed and checked by our in-house research team. This will be segmented by your chosen criteria for accurate targeting. Our experienced creative & editorial team will then form hyper-relevant messaging for your campaign.

  • Access our 280,000+ VIP database to build your own
  • Segment by industry, size, role, seniority, and location
  • Powerful messaging and value proposition tailored to your audience

ATTRACT

INBOUND MARKETING

Marketing should educate, inform and engage. Inbound marketing activity brings visitors in, rather than having to go out to get prospects’ attention. ‘Pull’ marketing rather than ‘Push’. Get this right and you can generate high quality inbound leads.

  • Content developed & matched to target buyer’s journey
  • Promoted by social media & blogs to increase visitors & downloads
  • Measured traffic with personalised follow-ups

TARGET

OUTBOUND MARKETING

We believe in a targeted outbound marketing to support the generation of demand and leads. Reaching your audience through direct digital, social and print means assists in boosting awareness and converting leads into qualified opportunities.

  • Targeted outbound digital marketing to your data set
  • 7 stage process to nurture and convert leads
  • Built-in surveys and BANT analysis to identify your opportunities

MEET

INTEGRATED VIP EVENTS

We offer an array of event styles and formats to help you meet your senior executive audience, in an environment conducive to building relationships.  This includes bespoke or ready-made formats, plus our own unique Chief Wine Officer experience – trusted by global brands and industry leaders. You get end-to-end event management, attendee generation, lead information, audience survey, and BANT analysis for identifying opportunities with follow-on meeting setting.

  • Unique B2B event formats and networking experiences
  • segment Full service including attendee generation, venue, logistics & hosting
  • segment Follow-up face-to-face meeting setting for your sales teams

CLOSE

LEAD NURTURING

We provide a proven strategy to bring you leads and nurture them to closure through relevant, multi-touch messaging. With analytics-based lead scoring to supplement your funnels, weekly reporting and a dedicated account manager keeping you updated and making it easy to measure ROI.

  • Timely and relevant lead follow-up and nurturing
  • Leads fed into your funnel as they are converted into opportunities
  • Weekly reporting, lead scoring and data sent to you