AUDIENCE & MESSAGING
You gain a bespoke database of B2B contacts from our 280,000+ VIP network, built, cleansed and checked by our in-house research team. This will be segmented by your chosen criteria for accurate targeting. Our experienced creative & editorial team will then form hyper-relevant messaging for your campaign.
Marketing should educate, inform and engage. Inbound marketing activity brings visitors in, rather than having to go out to get prospects’ attention. ‘Pull’ marketing rather than ‘Push’. Get this right and you can generate high quality inbound leads.
We believe in a targeted outbound marketing to support the generation of demand and leads. Reaching your audience through direct digital, social and print means assists in boosting awareness and converting leads into qualified opportunities.
- Targeted outbound digital marketing to your data set
- 7 stage process to nurture and convert leads
- Built-in surveys and BANT analysis to identify your opportunities
INTEGRATED VIP EVENTS
We offer an array of event styles and formats to help you meet your senior executive audience, in an environment conducive to building relationships. This includes bespoke or ready-made formats, plus our own unique Chief Wine Officer experience – trusted by global brands and industry leaders. You get end-to-end event management, attendee generation, lead information, audience survey, and BANT analysis for identifying opportunities with follow-on meeting setting.
- Unique B2B event formats and networking experiences
- segment Full service including attendee generation, venue, logistics & hosting
- segment Follow-up face-to-face meeting setting for your sales teams
We provide a proven strategy to bring you leads and nurture them to closure through relevant, multi-touch messaging. With analytics-based lead scoring to supplement your funnels, weekly reporting and a dedicated account manager keeping you updated and making it easy to measure ROI.
- Timely and relevant lead follow-up and nurturing
- Leads fed into your funnel as they are converted into opportunities
- Weekly reporting, lead scoring and data sent to you