Our team connect thought leadership to business relevance to  C-level opportunities.

From theme inception to lead generation, we can help at different stages along the way.

We offer inspiration, editorial & creative – connected to a 300,000+ C-suite database, digital, social & VIP event marketing

WE HELP OUR CLIENTS

Identify
buying intent

Which accounts & which
decision-makers are
looking for your solutions

insight from
a 10,000+ B2B
content cooperative

delivers real-time
buying intent reports
per account

overlaid on our
310,000 VIP
contact database

Engage key
influencers

Generate decision-maker
leads using your customer’s
language to match their need

Our market message
workshop clarifies the
value proposition

industry specific
content creation,
repurposing
and refinement

Fully integrated,
social, email, display,
programmatic advertising
and telemarketing

Meet c-level
buyers

Our unique event formats
and VIP attendee generation
services get you face-to-face

unique, best-in-class VIP
networking events
and attendee generation

follow-up face-to-face
meeting-setting
services

7-stage nurture
process ensures
no lead is dropped

OUR SPECIALITIES INCLUDE

Account Based
Marketing

customised campaigns
targeting enterprise accounts
for growth & new business

key account research,
opportunity identification
& target database build

per account proposition
development and
custom messaging

highly targeted
account campaigns
& networking events

Lead Generation
& Qualification

Content syndication through
CEO.digital to create leads &
qualify opportunities

compelling content
design, copywriting
& editorial

B2B marketing
nurture via Hubspot
& integrated telemarketing

our CEO.digital
transformation portal
creates downloads & leads

Partner
Marketing

Supporting your partner
and channel revenue
growth

Attract more
of the right
partners

Create powerful
joint messaging
& content

Generate new business
via social, email and
telemarketing

Our fully integrated
ACCOUNT-BASED MARKETING DELIVERY MODEL
Can be explained in 3 simple steps

STEP 1: IDENTIFY PURCHASING INTENT

Your target
accounts

1,000,000+ from:
retail, finance
media,
technology…

And big data
analytics

Looking for surges and
patterns beyond the
normal measures
of activity

Billions of
interactions

Views, subscribes,
downloads, shares,
registers, attends,
searches etc.

Find surges
in interest

Identifies increases
in content consumption
across these accounts

Across B2B
content sites

Forbes, CIO Insight,
CNET, Business Insider,
Tom’s Guide + more

Buying intent
intelligence

To produce
detailed reports on
who is looking
at what.

IDENTIFY PURCHASING INTENT

Your target
accounts

1,000,000+ from:
retail, finance
media,
technology…

And big data
analytics

Looking for surges and
patterns beyond the
normal measures
of activity

Across B2B
content sites

Forbes, CIO Insight,
CNET, Business Insider,
Tom’s Guide + more

Billions of
interactions

Views, subscribes,
downloads, shares,
registers, attends,
searches etc.

Find surges
in interest

Identifies increases
in content consumption
across these accounts

Buying intent
intelligence

To produce
detailed reports on
who is looking
at what.

STEP 2: ENGAGE KEY INFLUENCERS

Market
message
framework

Definition of powerful
& distinctive
messaging across
the campaign

LinkedIn
ambassador

Targeting
accounts through
a nominated
company guru

Content creation & personalisation

Compelling multi-
media content and
message personalisation
that resonates with
a C-suite audience

Share, listen & engage via
social

sponsored updates by
account, listening
& conversing

The ‘so
what?’
test

ensuring the
content is
industry or
account relevant

Email &
telemarketing

Direct outreach
by account,
personalised with
key assets

ENGAGE KEY INFLUENCERS

Market
message
framework

Definition of powerful
& distinctive
messaging across
the campaign

LinkedIn
ambassador

Targeting
accounts through
a nominated
company guru

The ‘so
what?’
test

ensuring the
content is
industry or
account relevant

Content creation & personalisation

Compelling multi-
media content and
message personalisation
that resonates with
a C-suite audience

Share, listen & engage via
social

sponsored updates by
account, listening
& conversing

Email &
telemarketing

Direct outreach
by account,
personalised with
key assets

STEP 3: MEET YOUR BUYERS FACE-TO-FACE

Unique
networking
events

With attendee generation
& VIP relationship,
building.

7-stage
attendee
generation

To deliver qualified
guests matching
your criteria

Follow-up
meeting
setting

With buyers
and influencers
from target
accounts

Integrated
audience
survey

To generate
insight and further
qualify BANT
scores

Unique
networking
events

With attendee generation
& VIP relationship,
building.

7-stage
attendee
generation

To deliver qualified
guests matching
your criteria

Follow-up
meeting
setting

With buyers
and influencers
from target
accounts

Integrated
audience
survey

To generate
insight and further
qualify BANT
scores

Take a look at our fantastic VIP networking events and experiences we host around the world

Not only do Chief Nation have a great database, they have a thorough understanding of our target industries.

Marketing Director, WW Financial Services | Microsoft