Case study
We helped Sitecore, the Customer Experience (CX) innovators, reach their hard-to-reach target accounts in the Nordics
At a glance
383
new C-suite connections
made for Sitecore
68%
of target accounts reached among the C-suite
51
qualified leads
generated
36
key C-suite attendees
at events
Networking and engagement services used
01.
One CWO At Home event
02.
One CEO.digital Café,
and two CEO.digital Roundtables
03.
An original content strategy
04.
A LinkedIn Leader campaign
05.
A CEO.digital Show podcast series
"The face-to-face opportunities that Chief Nation generated led to real business and pipeline results in accounts that we had been unable to reach otherwise."
- Grace Löf, Marketing Director, Nordics at Sitecore
About Sitecore
Sitecore is a leading provider of an end-to-end composable digital experience platform that helps brands make unforgettable connections with their customers. Their SaaS-ready, composable platform is used by brands including L’Oréal, Microsoft, United Airlines, and PUMA to deliver impressive interactions across every touchpoint.
Why they came to us
Sitecore wanted to position themselves as the go-to brand for digital experience solutions in the Nordics. But cutting through the saturated market and generating a pipeline of qualified leads was proving to be a difficult challenge.
We made it happen by nurturing their hard-to-reach target accounts through a carefully curated campaign of digital engagement and face-to-face networking.
Our solution
A targeted multi-channel campaign on CX innovation to break through in the Nordics market.
Our personalised Digital to Human™ approach to generating responses from senior executives helped us facilitate new relationships between Sitecore and their key target accounts.
We constructed a custom data set that allowed us to effectively target and personalise content
We built a content hub with tailored messages to nurture Sitecore’s desired audience
We reached out to key targets on Sitecore’s behalf, beginning conversations and connections that brought several high-value warm leads
We hosted four networking events that got Sitecore face-to-face with C-suite decision-makers at their key account targets
We interviewed three prominent speakers from Sitecore on our podcast platform, The CEO.digital Show, reaching their C-suite target audience
Our team collaborated with several Sitecore employees to optimise their LinkedIn presence with content and events on CX innovation
Results and campaign metrics
By tailoring our Digital to Human™ approach to Sitecore’s objectives, we forged relationships with several high-value targets including Lego, Maersk, HMD, Lenovo, and SAXO bank. We also overperformed on all major campaign metrics…
4,616
contacts reached out to and added to our database
360
LinkedIn leader connections
36
C-suite and senior marketing, IT, and digital leader attendees at our events
24,000
social impressions through selected LinkedIn Leaders
Innovator portal
Podcasts
- Cecilie Anker Andersen, Sitecore’s Nordics Region Vice President on Increasing Market Share with a Bold CX Strategy
- Tarek Nseir, Head of Digital Engagement, EMEA, at EPAM, on Using Data to Reach the CX Holy Grail
- Chris Nash, Co-founder & Partner of RelevantEdge, on the Critical Role of Experience & Personalisation in Creating Lifetime Customers
- Jannik Devantier, Director of Business Optimisation & Value Engineering EMEA at Sitecore, on Future-Proofing CX Trends and the Culture of Personalisation
- Paige O’Neill, Sitecore CMO, Discusses Brand Vs Demand Gen & the CEO/CMO Dynamic