{"id":94123,"date":"2024-02-05T16:10:06","date_gmt":"2024-02-05T16:10:06","guid":{"rendered":"https:\/\/www.chiefnation.com\/?page_id=94123"},"modified":"2024-02-05T16:24:43","modified_gmt":"2024-02-05T16:24:43","slug":"dataminr-case-study","status":"publish","type":"page","link":"https:\/\/www.chiefnation.com\/case-studies\/dataminr-case-study\/","title":{"rendered":"Dataminr case study"},"content":{"rendered":"

[vc_row row_height_percent=”73″ back_image=”94178″ overlay_color=”color-nhtu” overlay_alpha=”34″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”161380″ overlay_color_type=”uncode-palette”][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”7\/12″ uncode_shortcode_id=”144926″][vc_row_inner limit_content=””][vc_column_inner column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”173041″][vc_single_image media=”91296″ media_width_use_pixel=”yes” css_animation=”parallax” parallax_intensity=”1″ uncode_shortcode_id=”191419″ media_width_pixel=”50″][vc_custom_heading text_color=”color-xsdn” heading_semantic=”h1″ text_size=”h3″ text_weight=”800″ text_transform=”uppercase” sub_lead=”yes” sub_reduced=”yes” uncode_shortcode_id=”201746″ text_color_type=”uncode-palette”]Case study[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_custom_heading text_color=”color-xsdn” heading_semantic=”h1″ text_size=”h1″ text_weight=”300″ sub_lead=”yes” sub_reduced=”yes” uncode_shortcode_id=”180837″ text_color_type=”uncode-palette”]We generated more than 400 qualified leads for AI-based security intelligence company, Dataminr[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”5\/12″ uncode_shortcode_id=”732834″][vc_single_image media=”94135″ media_width_use_pixel=”yes” alignment=”center” uncode_shortcode_id=”961070″ media_width_pixel=”280″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”4″ top_padding=”4″ bottom_padding=”4″ overlay_color=”color-208975″ overlay_alpha=”15″ equal_height=”yes” gutter_size=”4″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”151834″ overlay_color_type=”uncode-palette”][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”2″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”3\/12″ uncode_shortcode_id=”779307″][vc_custom_heading text_color=”color-139025″ text_weight=”300″ uncode_shortcode_id=”424457″ text_color_type=”uncode-palette”]At a glance[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=”100″ position_horizontal=”right” position_vertical=”middle” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”9\/12″ uncode_shortcode_id=”496533″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”343648″ limit_content=””][vc_column_inner column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”1″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/4″ uncode_shortcode_id=”140289″][vc_custom_heading text_color=”accent” heading_semantic=”p” text_font=”font-183961″ text_weight=”900″ text_transform=”uppercase” sub_lead=”yes” sub_reduced=”yes” uncode_shortcode_id=”118793″ text_color_type=”uncode-palette”]73[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”603906″]event
\nattendees[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”85″ position_horizontal=”left” align_horizontal=”align_center” gutter_size=”1″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/4″ uncode_shortcode_id=”134435″][vc_custom_heading text_color=”accent” heading_semantic=”p” text_font=”font-183961″ text_weight=”900″ text_transform=”uppercase” sub_lead=”yes” sub_reduced=”yes” uncode_shortcode_id=”169756″ text_color_type=”uncode-palette”]400[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”214208″]qualified
\nleads[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”85″ align_horizontal=”align_center” gutter_size=”1″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/4″ uncode_shortcode_id=”143685″][vc_custom_heading text_color=”accent” heading_semantic=”p” text_font=”font-183961″ text_weight=”900″ text_transform=”uppercase” sub_lead=”yes” sub_reduced=”yes” uncode_shortcode_id=”156093″ text_color_type=”uncode-palette”]4[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”828124″]key
\nmeetings[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”1″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/4″ uncode_shortcode_id=”175230″][vc_custom_heading text_color=”accent” heading_semantic=”p” text_font=”font-183961″ text_weight=”900″ text_transform=”uppercase” sub_lead=”yes” sub_reduced=”yes” uncode_shortcode_id=”125863″ text_color_type=”uncode-palette”]1[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”917428″]important strategic
\nmarket finding[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”4″ back_color=”color-xsdn” overlay_alpha=”50″ gutter_size=”4″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”573955″ back_color_type=”uncode-palette”][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”161115″][vc_row_inner limit_content=””][vc_column_inner column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”113014″][vc_single_image media=”92232″ media_width_use_pixel=”yes” rotating=”scroll” uncode_shortcode_id=”815284″ media_width_pixel=”50″][vc_custom_heading text_color=”color-139025″ text_size=”fontsize-154036″ text_weight=”300″ uncode_shortcode_id=”665350″ text_color_type=”uncode-palette”]About Dataminr[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_column_text uncode_shortcode_id=”835687″]Recognized as one of the world’s leading AI businesses, Dataminr\u2019s clients are the first to know about high-impact events and emerging risks. Dataminr solutions helps business leaders in over 100 countries across six continents to them solve real-world problems by mitigating and managing crises.[\/vc_column_text][\/vc_column][vc_column column_width_percent=”100″ position_vertical=”bottom” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”174076″][vc_empty_space empty_h=”2″][vc_single_image media=”94181″ media_width_percent=”74″ uncode_shortcode_id=”105155″][vc_row_inner limit_content=””][vc_column_inner column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”369943″][vc_custom_heading text_color=”color-139025″ text_weight=”300″ uncode_shortcode_id=”943882″ text_color_type=”uncode-palette”]Why they came to us[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”174423″]In a crowded and sophisticated marketplace, Dataminr were set upon opening the EU and UK markets. While there were a few other players providing similar services, Dataminr was unique in the scope and speed with which they created security insight. Aiming to highlight the strategic value of their unique multimodal AI, their team sought our help in showcasing their expertise, increasing brand awareness among European security leaders, and nurturing them into leads.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”6″ top_padding=”4″ bottom_padding=”4″ back_image=”94177″ parallax=”yes” overlay_color=”color-208975″ overlay_alpha=”20″ gutter_size=”4″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”210976″ overlay_color_type=”uncode-palette” shape_dividers=””][vc_column column_width_percent=”85″ position_vertical=”middle” gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”992337″][vc_row_inner limit_content=””][vc_column_inner column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”982779″][vc_custom_heading text_color=”color-139025″ heading_semantic=”h3″ text_size=”fontsize-154036″ text_weight=”300″ uncode_shortcode_id=”103776″ text_color_type=”uncode-palette”]Our solution[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”908568″][vc_custom_heading text_color=”color-139025″ heading_semantic=”h3″ text_size=”h3″ text_weight=”300″ uncode_shortcode_id=”150109″ text_color_type=”uncode-palette”]A multi-channel targeted campaign that reached hard-to-reach prospects in the EU market[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”203183″]Through our bespoke Digital to Human approach, we were able to kickstart online conversations that resulted in hundreds of leads. We marketed Dataminr\u2019s thought leadership whilst adding our own editorial contributions, augmented and enhanced through independent research.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_width_percent=”75″ position_vertical=”middle” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”154004″][vc_accordion typography=”yes” sign=”plus” gutter_simple=”0″ uncode_shortcode_id=”457133″ active_tab=”0″][vc_accordion_tab gutter_size=”2″ column_padding=”2″ title=”Database build” tab_id=”1693481594-1-5616935029983581693931853908169393247956716992854053101706798106448″][vc_row_inner limit_content=””][vc_column_inner width=”1\/1″][vc_column_text uncode_shortcode_id=”166419″]We built a database of physical and cybersecurity leaders and tailored our content campaign to suit their needs precisely.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_accordion_tab][vc_accordion_tab gutter_size=”2″ column_padding=”2″ title=”Content marketing” tab_id=”1693481594-2-9216935029983581693931853908169393247956716992854053101706798106448″][vc_row_inner limit_content=””][vc_column_inner width=”1\/1″][vc_column_text uncode_shortcode_id=”721908″]We created an exclusive content hub for Dataminr, boosting the credibility of their articles.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_accordion_tab][vc_accordion_tab gutter_size=”2″ column_padding=”2″ title=”Original report creation” tab_id=”1693932731959-3-716992854053101706798106448″][vc_column_text uncode_shortcode_id=”157922″]We surveyed C-suite security leaders from countries including Spain, France, Switzerland, Latvia, Estonia and Finland, followed by conducting in-depth interviews. We then wrote a 35-page report providing a detailed view of the European market, which has since become a popular source of leads for Dataminr.[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab gutter_size=”2″ column_padding=”2″ title=”Engagement” tab_id=”1693932758540-4-816992854053101706798106448″][vc_column_text uncode_shortcode_id=”901140″]We also reached out to respondents of our survey and started conversations that resulted in high value leads.[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab gutter_size=”2″ column_padding=”2″ title=”Networking events” tab_id=”1706798541176-4-0″][vc_column_text uncode_shortcode_id=”130071″]We hosted four networking events that place Dataminr face-to-face with C-suite decision-makers at their key target accounts.[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab gutter_size=”2″ column_padding=”2″ title=”Podcasts” tab_id=”1706798565843-5-1″][vc_column_text uncode_shortcode_id=”145014″]We interviewed two prominent Dataminr speakers on our podcast platform, The CEO.digital Show, reaching a broad, global C-suite audience[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab gutter_size=”2″ column_padding=”2″ title=”Social Leader campaign” tab_id=”1706798595409-6-8″][vc_column_text uncode_shortcode_id=”102055″]Our team collaborated with a Dataminr executive to optimise their LinkedIn presence for authority on security challenges and opportunities [\/vc_column_text][\/vc_accordion_tab][\/vc_accordion][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”4″ bottom_padding=”4″ overlay_alpha=”20″ gutter_size=”4″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”118387″ shape_dividers=””][vc_column column_width_percent=”100″ gutter_size=”4″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”136199″][vc_row_inner][vc_column_inner column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”833449″][vc_single_image media=”92232″ media_width_use_pixel=”yes” rotating=”scroll” uncode_shortcode_id=”471270″ media_width_pixel=”50″][vc_custom_heading text_color=”color-139025″ text_size=”fontsize-154036″ text_weight=”300″ uncode_shortcode_id=”279582″ text_color_type=”uncode-palette”]Results[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”185479″]We helped forged new relationships between Dataminr and their prospects in the EU and US.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”4″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”416343″][vc_column_inner column_width_percent=”100″ gutter_size=”1″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”636559″][vc_custom_heading text_color=”color-519278″ heading_semantic=”p” text_weight=”800″ uncode_shortcode_id=”197471″ text_color_type=”uncode-palette”]73[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”186579″]event attendees[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”1″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”175517″][vc_custom_heading text_color=”accent” heading_semantic=”p” text_weight=”900″ uncode_shortcode_id=”941230″ text_color_type=”uncode-palette”]400[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”499928″]qualified leads[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”4″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”145078″][vc_column_inner column_width_percent=”100″ gutter_size=”1″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”594343″][vc_custom_heading text_color=”accent” heading_semantic=”p” text_weight=”900″ uncode_shortcode_id=”141889″ text_color_type=”uncode-palette”]4[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”225532″]key meetings[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”1″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”742606″][vc_custom_heading text_color=”color-519278″ heading_semantic=”p” text_weight=”900″ uncode_shortcode_id=”205764″ text_color_type=”uncode-palette”]1[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”156721″]important strategic market finding[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_width_percent=”90″ position_vertical=”middle” gutter_size=”3″ override_padding=”yes” column_padding=”3″ overlay_color=”color-lxmt” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”161732″ overlay_color_type=”uncode-palette”][vc_row_inner][vc_column_inner column_width_percent=”100″ gutter_size=”1″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”180977″][vc_custom_heading text_color=”color-139025″ heading_semantic=”h3″ text_size=”h6″ text_weight=”800″ text_transform=”uppercase” uncode_shortcode_id=”581822″ text_color_type=”uncode-palette”]Original industry report[\/vc_custom_heading][uncode_list uncode_shortcode_id=”999752″]<\/p>\n