{"id":94343,"date":"2024-02-21T15:44:30","date_gmt":"2024-02-21T15:44:30","guid":{"rendered":"https:\/\/www.chiefnation.com\/?page_id=94343"},"modified":"2024-03-19T15:52:40","modified_gmt":"2024-03-19T15:52:40","slug":"b2b-tech-marketing-report-2024","status":"publish","type":"page","link":"https:\/\/www.chiefnation.com\/b2b-tech-marketing-report-2024\/","title":{"rendered":"B2B Tech Marketing Report 2024"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;39&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; back_image=&#8221;93260&#8243; back_position=&#8221;right top&#8221; overlay_color=&#8221;color-208975&#8243; overlay_alpha=&#8221;15&#8243; gutter_size=&#8221;1&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;761796&#8243; back_size=&#8221;900px&#8221; overlay_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;74&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;8\/12&#8243; uncode_shortcode_id=&#8221;172065&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;129329&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;716167&#8243;][vc_single_image media=&#8221;92232&#8243; media_width_use_pixel=&#8221;yes&#8221; rotating=&#8221;scroll&#8221; uncode_shortcode_id=&#8221;157499&#8243; media_width_pixel=&#8221;50&#8243;][vc_custom_heading text_color=&#8221;color-139025&#8243; heading_semantic=&#8221;h4&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;700&#8243; text_transform=&#8221;uppercase&#8221; uncode_shortcode_id=&#8221;152640&#8243; text_color_type=&#8221;uncode-palette&#8221;]B2B Tech Marketing Report 2024[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-139025&#8243; heading_semantic=&#8221;h3&#8243; text_size=&#8221;h1&#8243; text_weight=&#8221;300&#8243; uncode_shortcode_id=&#8221;184279&#8243; text_color_type=&#8221;uncode-palette&#8221;]The role of human interaction in a post-AI world[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; desktop_visibility=&#8221;yes&#8221; medium_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;212098&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;716167&#8243;][vc_button button_color=&#8221;color-172561&#8243; size=&#8221;btn-link&#8221; custom_typo=&#8221;yes&#8221; font_family=&#8221;font-183961&#8243; font_weight=&#8221;600&#8243; text_transform=&#8221;uppercase&#8221; scale_mobile=&#8221;no&#8221; uncode_shortcode_id=&#8221;149082&#8243; link=&#8221;url:https%3A%2F%2Fwww.chiefnation.com%2Fb2b-tech-marketing-report-2024%2F%23form|title:Download%20the%20report%20now&#8221; button_color_type=&#8221;uncode-palette&#8221; icon=&#8221;fa fa-arrow-right2&#8243;]Download the report now[\/vc_button][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;164067&#8243;]Based on findings from an in-depth survey of senior marketing leaders, we created a report which explores the importance of human interaction in a post-AI world. If you&#8217;re a marketing leader with an interest in AI practices across the marketing process, this report offers exclusive insight into where the most innovative minds in your industry are heading next.[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_custom_heading text_color=&#8221;color-139025&#8243; heading_semantic=&#8221;h5&#8243; text_size=&#8221;h5&#8243; text_weight=&#8221;700&#8243; text_transform=&#8221;uppercase&#8221; uncode_shortcode_id=&#8221;913662&#8243; text_color_type=&#8221;uncode-palette&#8221;]WHAT YOU WILL LEARN[\/vc_custom_heading][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;5&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;817656&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;138274&#8243;][vc_custom_heading text_color=&#8221;color-139025&#8243; heading_semantic=&#8221;p&#8221; text_size=&#8221;h1&#8243; text_weight=&#8221;900&#8243; uncode_shortcode_id=&#8221;110936&#8243; text_color_type=&#8221;uncode-palette&#8221;]01.[\/vc_custom_heading][vc_empty_space empty_h=&#8221;0&#8243;][vc_custom_heading text_color=&#8221;color-139025&#8243; heading_semantic=&#8221;h4&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;300&#8243; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;689550&#8243; text_color_type=&#8221;uncode-palette&#8221;]Key findings on AI-maturity in marketing over the last 12 months[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;309842&#8243;][vc_custom_heading text_color=&#8221;color-139025&#8243; heading_semantic=&#8221;p&#8221; text_size=&#8221;h1&#8243; text_weight=&#8221;900&#8243; uncode_shortcode_id=&#8221;357375&#8243; text_color_type=&#8221;uncode-palette&#8221;]02.[\/vc_custom_heading][vc_empty_space empty_h=&#8221;0&#8243;][vc_custom_heading text_color=&#8221;color-139025&#8243; heading_semantic=&#8221;h4&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;300&#8243; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;150926&#8243; text_color_type=&#8221;uncode-palette&#8221;]Perspectives on AI-led priorities for 2024 and beyond[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/6&#8243; uncode_shortcode_id=&#8221;138274&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;4\/6&#8243; uncode_shortcode_id=&#8221;309842&#8243;][vc_custom_heading text_color=&#8221;color-139025&#8243; heading_semantic=&#8221;p&#8221; text_size=&#8221;h1&#8243; text_weight=&#8221;900&#8243; uncode_shortcode_id=&#8221;152526&#8243; text_color_type=&#8221;uncode-palette&#8221;]03.[\/vc_custom_heading][vc_empty_space empty_h=&#8221;0&#8243;][vc_custom_heading text_color=&#8221;color-139025&#8243; heading_semantic=&#8221;h4&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;300&#8243; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;824281&#8243; text_color_type=&#8221;uncode-palette&#8221;]The three essential factors for building trust and loyalty through marketing in collaboration with AI[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_width_percent=&#8221;92&#8243; 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row_height_percent=&#8221;40&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;5&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;15&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;160922&#8243;][vc_column column_width_percent=&#8221;83&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;7\/12&#8243; uncode_shortcode_id=&#8221;183113&#8243;][vc_single_image media=&#8221;92232&#8243; media_width_use_pixel=&#8221;yes&#8221; rotating=&#8221;scroll&#8221; uncode_shortcode_id=&#8221;855529&#8243; media_width_pixel=&#8221;50&#8243;][vc_custom_heading text_color=&#8221;color-139025&#8243; heading_semantic=&#8221;p&#8221; text_weight=&#8221;300&#8243; uncode_shortcode_id=&#8221;104207&#8243; text_color_type=&#8221;uncode-palette&#8221;]Interested in finding out more about what we can do for you?[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;865299&#8243;]Chief Engagement Officer delivers cutting edge insight on the most pressing topics for the C-suite. For over 20 years, we\u2019ve helped tech giants generate and nurture executive leads from their hard-to-reach targets.[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;5\/12&#8243; uncode_shortcode_id=&#8221;189340&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/4&#8243; uncode_shortcode_id=&#8221;152515&#8243;][vc_single_image media=&#8221;92753&#8243; media_width_use_pixel=&#8221;yes&#8221; shape=&#8221;img-circle&#8221; uncode_shortcode_id=&#8221;209665&#8243; media_width_pixel=&#8221;130&#8243; media_link=&#8221;url:mailto%3Acraig.mccartney%40chiefnation.com&#8221;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;3\/4&#8243; uncode_shortcode_id=&#8221;534036&#8243;][vc_custom_heading text_color=&#8221;color-172561&#8243; heading_semantic=&#8221;h4&#8243; text_size=&#8221;h5&#8243; text_weight=&#8221;700&#8243; text_transform=&#8221;uppercase&#8221; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;118611&#8243; text_color_type=&#8221;uncode-palette&#8221; subheading=&#8221;Managing Director&#8221;]Craig McCartney[\/vc_custom_heading][vc_column_text text_color=&#8221;accent&#8221; uncode_shortcode_id=&#8221;741869&#8243; text_color_type=&#8221;uncode-palette&#8221;]<a href=\"mailto:craigmccartney@chiefnation.com\">craigmccartney@chiefnation.com<\/a><br \/>\n+44 207 329 3933[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;39&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; back_image=&#8221;93260&#8243; back_position=&#8221;right top&#8221; overlay_color=&#8221;color-208975&#8243; overlay_alpha=&#8221;15&#8243; gutter_size=&#8221;1&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;761796&#8243; back_size=&#8221;900px&#8221; overlay_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;74&#8243; [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":94418,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - 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