The power of human engagement

Hello! Bonjour! Guten Tag! Buenas Dias! Ciao! Howzit! Salut!

We believe in the power of conversation to spark meaningful business relationships.

Established in 2002, Chief Nation is a B2B marketing powerhouse. We have a strong, multi-disciplined team that heads up a 330,000+ community of C-level executives. For the past two decades, we’ve been starting conversations and facilitating new business relationships between the world’s leading technology and sustainability companies and global enterprises.

Through integrated digital and human-based marketing our expert team get you face-to-face with the C-suite. Our connected, multi-channel approach to B2B marketing – spanning data research, content creation, digital marketing, and in-person and virtual experiences – turns digital conversations into human networking.

It's time to reach your unreachables.

Our values

We talk about it

The best ideas start with a conversation. Whether it’s across tables, teams or enterprises, communication is at our core, it’s how we inspire true collaboration and deliver strong results.

Committed to our humans

Our dedication to the success of our colleagues and clients is what drives the success of our colleagues and clients. Simple as that.

Think big

Our size has us bursting with drive, ambition and personality. We can nimbly adapt to the needs of our clients with a dynamic and tailored approach.

Transparency breeds trust

And trust is the foundation of real relationships.

We come as we are

Our unique team is a powerful blend of cultures, languages, and heritage. With great diversity comes greater possibility.

We promote positivity

And challenge negativity.

2022 AND BEYOND...

Humans + clients = success

As we head into 2022 the Chief Nation has a lot to be happy about. A successful Digital to Human™ approach to marketing, a great set of clients to work with, and a wonderful team of humans who make it all happen.


Events to be delivered in 2021


Tech Clients in 2021


Humans working here


Office pups

Our story so far



Riversix, our parent company, was created. Originally a messaging and value proposition agency, we helped our clients speak in layman’s terms about technology.



We saw the need for a premium B2B networking experience that would bring our clients face-to-face with buyers. Chief Wine Officer premiered in London in 2005 and has established itself as one of the leading B2B event experiences for the C-suite.

Chief Wine Officer - core logo



Through word-of-mouth, our client base grew across the pond and it wasn’t long before we introduced our CWO concept to the US audience.



We launched virtual events before they got famous. Our digital wine tastings connected offices in Paris, New York, Mexico City, São Paulo and London.



Europe came calling and we happily obliged. We’ve now run digital and event campaigns throughout the French, Benelux, and Nordic regions.


We won our first digital client campaign and have continued to evolve our digital approach ever since. Our team are now the spearhead when it comes to the Digital to HumanTM approach.



Our portfolio of VIP event experiences grew to include Chief Gin, Beer, and Whisky Officer events. Inspired by our flagship CWO brand, these experiences provided an alternative to the successful wine tasting format.



Riversix underwent an MBO. David and Hayley Moore, the founders, welcome in (existing Chiefs) Craig McCartney, Richard Porter and Laura Porter as part of the new management team to continue to drive the business forwards.


The global pandemic has changed the way we do business. We’ve launched a new set of virtual events including Chief Wine Officer DIGITAL, Cafés, and Roundtables delivering impressive attendance rates (averaging 100%+) and ROI for our clients.

Meet the management team

David Moore

& Chairman

Dave’s an ex-DJ, which is how he met his wife and business partner Hayley. He has a penchant for early Hip-Hop and Northern Soul. He’s a northerner who was raised a stone’s throw from Sheffield, but now has a passion for London life. It is no accident that one of Chief Nation’s main services involves fine wine and the best food from around the world. Chief Wine Officer, created by David & Hayley, is hands down the most popular B2B networking experience on the planet.

Laura Porter

Managing Director
Delivery & Customer Success

Adding another northerner to the mix is Laura who moved from the bright lights of Bolton in 2015 to join the Chief Nation team. Laura uses her 15+ years’ experience in events and marketing to drive campaign success and agency growth, working closely with staff, clients and suppliers. Laura is at her happiest on a spin bike and hosting friends and family, she doesn’t like the party to end!

Richard Porter

Managing Director
Finance & Operations

Richard has worked for Chief Nation since its early days and has helped it grow from a few people renting spare desks in another company’s office, to the thriving agency it is now. Richard has performed most jobs in the agency but is now the Managing Director responsible for the company’s finances and operations. Richard is a keen jogger and enjoys walks with his dog Cecil, watching box-sets and mixing electronic music of various genres. In better times, Richard enjoys going to see his favourite DJs perform in venues around the world, combining his love of music and travel.

Craig McCartney

Managing Director
Marketing & Sales

Along with a voice that can carry through most social environments, Craig also brings a touch of (South) African flair to the team. Craig is partial to a dad dance at any Chief Nation social and he is really good at making friends in new cities. A self-proclaimed brand ambassador for Chief Wine Officer, Craig knows little about wines but that doesn’t stop him from sampling as many as possible. Craig has over 15 years’ experience in marketing & technology and looks after the marketing, sales and creative elements for the group.

Want to find out who's behind Chief Nation?

Meet our team