
Case study
We helped enterprise data giants, Pure Storage, gain a foothold in the UK

At a glance
£1.1
million in new
pipeline created
450
target accounts
engaged
6
meetings
secured
500+
gated content
downloads

Networking and engagement services used

01.
One CWO At Home event
02.
Two CEO.digital Roundtables
03.
One CEO.digitalCafé
04.
Two CEO.digital Show podcasts
05.
Social Leader programme
06.
Dedicated content hub on CEO.digital
"Thanks to the Chief Nation team we added $1.5 million to our marketing sourced pipeline in the UK. Their Digital to Human™ campaign consistently gets us face-to-face with the C-Suite."
- Julie Murray, UK & I Marketing Manager, Pure Storage


AboutPure Storage
Pure Storage is a market leader in cloud storage solutions, providing an unparalleled service for any number of enterprise storage and modern data use cases. They’re empowering innovations in the gaming sector, Formula 1, and Major League Baseball through flexible, scalable cloud solutions that eliminate data bottlenecks.

Why they came to us
Pure Storage wanted to bring their product to the forefront of the UK business market. Their ‘as-a-service’ expertise positions them as an ideal partner for organisations looking to excel in this era of digital, disruption, and data. We applied our Digital to Human™ approach to help them enable virtual, face-to-face connections with key account targets looking to modernise their enterprise infrastructure.
Our solution
A targeted and research-based integrated campaign to expand in the UK.
Our personalised Digital to Human™ approach for generating responses from senior executives helped facilitate vital new relationships between Pure Storage and their world-leading target accounts.
We constructed a custom data set that allowed us to effectively target and personalise content
We built a content hub and three separate content streams to tailor the nurture process
We reached out to key targets on Pure Storage’s behalf, beginning conversations and connections that last to this day
We hosted four networking events that got Pure Storage in the room with C-suite decision-makers at their key account targets
We interviewed two Pure Storage client speakers and published the conversations on our podcast platform, The CEO.digital Show, reaching hundreds of C-suite listeners
Our team collaborated with Pure Storage VP and GM for UK&I, Wes van den Berg, to optimise his LinkedIn presence and engage key targets on relevant topics and upcoming events
Results and campaign metrics
By tailoring our approach to meet Pure Storage’s expansion goals, we overperformed on multiple key metrics and nurtured new relationships with dozens of industry giants, including ITV, Mastercard, GSK, NatWest, Shell, and Boots.
£1.1m
million in new pipeline created
450+
target accounts engaged
2,791
contacts reached out to and added to our database
41
C-suite event attendees
319
new LinkedIn connections
500+
content downloads

Innovator portal
Podcasts
- Patrick Smith, Field CTO EMEA at Pure Storage, on Why Cloud Environments Are Turning Public/Private Hybrid
- James Norman, EMEA Health & Life Science Director at Pure Storage, on How Data Can Drive a Better Future for Healthcare Patients
- Michael Taylor, IT Director at Mercedes-AMG Petronas F1 Team, on the Tech & People Powering Motorsport Success
- Matt “Kix” Kixmoeller, VP, Strategy at Pure Storage, on How DevOps Became IT’s Number One Customer & Bringing Fluidity to Your Data Strategy