The aim of the campaign was to engage with net-new clients and build relationships with a C-level audience from the insurance industry. The goal was to create a VIP, peer-to-peer, networking experience which supported and facilitated discussions on how future generations, for example millennials and generation z’s, will impact the insurance industry.
Senior Program Marketing Manager EMEA / CenturyLink
EMC, in partnership with VMware, wanted to create awareness of their new powerful Enterprise Cloud Solution, and generate new business leads. They were specifically interested in targeting senior IT and Marketing decision makers in the Media, Entertainment and Telecommunications sectors.
Enterprise Marketing Manager
Chief Nation was commissioned by SAP to run a ‘secret shopper’ research project into the use of social media in the retail finance sector as an innovative approach to increase its sales pipeline and the visibility of its social media solutions. This bespoke research was then used as an incentive to generate face-to-face meetings with a hand-picked group of SAP’s largest enterprise accounts in retail finance.
Marketing Manager, Financial Services SAP UK & Ireland
IMGROUP combine innovative use of technology with extensive business experience in a range of industries to deliver solutions that help achieve rapid and sustainable business advantage. As part of an ongoing, long-term engagement with IMGROUP, Chief Nation is helping this specialist consultancy to expand its risk management business in the UK & US capital markets.
Good Technology was in the early stages of its development in the UK and Europe, Chief Nation was asked to take a fresh look at Good’s messaging and business propositions for a number of vertical markets, including financial services and government, and then deliver a regular pipeline of face-to-face meetings.
UK Managing Director
Marketing Director WW Financial Services
Marketing Manager UK & I
Business Development Executive