C-LEVEL ENGAGEMENT IN FSI

The aim of the campaign was to engage with net-new clients and build relationships with a C-level audience from the insurance industry. The goal was to create a VIP, peer-to-peer, networking experience which supported and facilitated discussions on how future generations, for example millennials and generation z’s, will impact the insurance industry.

“Chief Nation added significant value for the EMEA marketing team. They truly understand our ABM approach and work with us to produce outstanding results”

Senior Program Marketing Manager EMEA / CenturyLink

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EXPANDING INTO NEW INDUSTRIES

EMC, in partnership with VMware, wanted to create awareness of their new powerful Enterprise Cloud Solution, and generate new business leads. They were specifically interested in targeting senior IT and Marketing decision makers in the Media, Entertainment and Telecommunications sectors.

EMC Case

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“The work you did for us was exceptional. Really well organized and executed. The customers you were able to get along to the events were all new contacts for us that we hadn’t engaged with before. Thanks to the campaign we have been able to deliver a $1.5M pipeline to sales for the 1st half of next year. You guys have a great formula”

Enterprise Marketing Manager

SAP-CASE

SOCIAL SHOPPER RESEARCH & MEETING SETTING

Chief Nation was commissioned by SAP to run a ‘secret shopper’ research project into the use of social media in the retail finance sector as an innovative approach to increase its sales pipeline and the visibility of its social media solutions. This bespoke research was then used as an incentive to generate face-to-face meetings with a hand-picked group of SAP’s largest enterprise accounts in retail finance.

“Chief Nation’s Secret Shopper report for SAP provides a fascinating insight into how some of our enterprise accounts perform in the world of social media, and has been widely circulated across SAP’s offices as a great example of joined-up marketing”

Marketing Manager, Financial Services SAP UK & Ireland

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NEW PRODUCT MARKETING & LEAD GENERATION

IMGROUP combine innovative use of technology with extensive business experience in a range of industries to deliver solutions that help achieve rapid and sustainable business advantage. As part of an ongoing, long-term engagement with IMGROUP, Chief Nation is helping this specialist consultancy to expand its risk management business in the UK & US capital markets.

Imgroup Case Study

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“The campaign has already resulted in an almost 100 percent success rate for direct meetings with IMGroup targets, with the campaign continuing into the second half of the year”

UK Director

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EXPANDING EUROPEAN SALES

Good Technology was in the early stages of its development in the UK and Europe, Chief Nation was asked to take a fresh look at Good’s messaging and business propositions for a number of vertical markets, including financial services and government, and then deliver a regular pipeline of face-to-face meetings.

“Chief Nation gave the perfect boost to our new business development in the UK with a steady stream of high quality leads – and now we are applying the same successful formula into Europe”

UK Managing Director

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LONG TERM
RELATIONSHIP
“Not only do Chief Nation have a great database, they have a thorough understanding of our target industries”

Marketing Director WW Financial Services

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CREATIVE THROUGH TO EXECUTION
“Chief Nation provide us with an excellent full service that includes quality attendee generation and a much higher than average attendance rate”

Marketing Manager UK & I

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BEST IN CLASS
I have never been to an event that clients enjoyed so much…interaction & networking were excellent”

Practice Leader

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DEAL ACCELERATION
“Another excellent evening run by Chief Nation team. Good conversations were had by all and some excellent opportunities for follow-up were established”

Business Development Executive

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